# Seel

> Seel is a San Francisco-based post-purchase platform that uses AI to underwrite e-commerce returns. Its flagship product, Return Assurance (now branded Worry-Free Purchase), lets shoppers add a refund window to final-sale orders while merchants offload return liability to Seel. The company powers risk-free shopping for hundreds of brands and marketplaces and is building a new category of consumer financial product around the post-purchase moment.

- **Founded:** 2019
- **Headquarters:** San Francisco, California, United States
- **Founders:** Zack Peng (Co-founder & CEO), Bill Liu (Co-founder)
- **Team size:** ~150
- **Products:** Worry-Free Purchase (Return Assurance), Worry-Free Delivery, Extended Warranty, Merchant Dashboard & Resolution Center, AI Agent Workforce
- **Notable:** Recognized by CB Insights as one of the world's most promising AI startups, Founders Zack Peng and Bill Liu named to Forbes 30 Under 30, Powers risk-free shopping for 500+ merchants

## Products & services

- **Worry-Free Purchase (Return Assurance)** — A consumer-paid add-on at checkout that gives shoppers a refund window on final-sale or non-returnable items. Seel absorbs the return liability.
- **Worry-Free Delivery** — Coverage for lost, damaged, or stolen shipments, baked into the post-purchase flow.
- **Extended Warranty** — AI-priced product warranties offered at checkout.
- **Merchant Dashboard & Resolution Center** — Tools for merchants to manage claims, refunds, and customer resolutions in one place.
- **AI Agent Workforce** — Automated agents that handle post-purchase customer service and dispute resolution.

## Achievements

- Recognized by CB Insights as one of the world's most promising AI startups
- Founders Zack Peng and Bill Liu named to Forbes 30 Under 30
- Powers risk-free shopping for 500+ merchants
- Reports 5% average conversion lift and 24% opt-in rates on Return Assurance
- Raised approximately $29M in total funding through Series B

## Latest updates

- **2025-05** — Series B round reported; continued expansion of Worry-Free Purchase product suite.
- **2025-01** — Published 2025 State of Returns and Refunds Report, projecting $1T in U.S. retail returns.

## Links

- Website: https://seel.com
- LinkedIn: https://www.linkedin.com/company/addseel
- Twitter/X: https://twitter.com/justaddseel
- Facebook: https://facebook.com/koverai

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Profile page: https://yespress.io/seel
Published by YesPress — https://yespress.io
Last updated: 2026-05-23