# SEED

> SEED, the Search for Extraordinary Experiences Division, is Electronic Arts’ cross-disciplinary applied research team. It develops graphics, artificial intelligence, animation, and simulation techniques with EA studios and Frostbite, and shares selected research and tools publicly.

- **Founded:** 2015
- **Headquarters:** Redwood City, United States
- **Products:** Gigi, GIBS, Swish, Voice2Face, FC 26 reinforcement-learning goalkeeper
- **Notable:** GIBS deployed across more than 150 stadiums in College Football 25., Swish neural cloth simulation shipped in Madden NFL 21., EA reports a 10% saving-rate improvement for FC 26 reinforcement-learning goalkeepers versus the traditionally coded goalkeeper.

## Products & services

- **Gigi** — Open-source node-graph editor, viewer, and code generator for rapid real-time graphics prototyping.
- **GIBS** — Global Illumination Based on Surfels, developed with Frostbite and deployed in College Football 25.
- **Swish** — Neural cloth simulation used for player jerseys in Madden NFL 21; research presented at SIGGRAPH 2021.
- **Voice2Face** — Machine-learning tool generating facial and tongue rig animations from recorded speech.
- **FC 26 reinforcement-learning goalkeeper** — Goalkeeper positioning developed with EA SPORTS and Frostbite, with designer evaluation and tuning.
- **Dem Bones** — Open-source smooth skinning decomposition algorithm extracting skeletal skinning from example meshes.
- **Position-Based MPM** — Published physics research with an accessible WebGPU implementation.
- **Project PICA PICA** — Real-time ray-tracing and self-learning-agent experiment built in the Halcyon research engine.

## Achievements

- GIBS deployed across more than 150 stadiums in College Football 25.
- Swish neural cloth simulation shipped in Madden NFL 21.
- EA reports a 10% saving-rate improvement for FC 26 reinforcement-learning goalkeepers versus the traditionally coded goalkeeper.
- Gigi released as open-source software in 2024.
- A SEED-coauthored paper on shattered gradients received an ICML 2017 Best Paper Award.

## Latest updates

- **2026-03** — EA described FC 26 goalkeeper reinforcement learning, including overnight training and more than 300 validation scenarios.
- **2026-03** — SEED’s official site highlighted EA’s GDC Festival of Gaming 2026 participation.
- **2025-12** — SEED and collaborators presented motion-cleanup research at SIGGRAPH Asia 2025.
- **2025-11** — EA marked SEED’s tenth anniversary with examples of shipped research.

## Links

- Website: https://www.ea.com/seed
- LinkedIn: https://www.linkedin.com/company/seed-ea/
- Twitter/X: https://www.x.com/seed
- GitHub: https://github.com/electronicarts
- YouTube: https://www.youtube.com/SEED-ElectronicArts
- Facebook: https://www.facebook.com/EA/

---

Profile page: https://yespress.io/seed
Published by YesPress — https://yespress.io
Last updated: 2026-09-30