# Sébastien Goiffon

> Sébastien Goiffon is the Boston-based French co-founder and CEO of Wiiisdom, founded as GB&SMITH in 2007 with Alexandre Biegala. A former Business Objects consultant, he built a software business around analytics governance, expanded into Tableau and Power BI, and led its first €6 million fundraising in 2022 after 15 years of bootstrapping.

- **Role:** Co-founder and CEO at Wiiisdom
- **Organizations:** Wiiisdom (formerly GB&SMITH)
- **Nationality:** French
- **Known for:** Co-founded and led Wiiisdom through 15 years of bootstrapped development before its first fundraising., Expanded a BusinessObjects-focused business into Tableau and Power BI governance., Deloitte Technology Fast 50 Northern France winner, 2013 (company award).

## Career timeline

- **Before 2007** — Worked as a Business Objects consultant; his consulting experience supplied the problem behind his software business.
- **2007** — Co-founded GB&SMITH with Alexandre Biegala.
- **2013** — GB&SMITH won Deloitte Technology Fast 50 Northern France, reporting 761% revenue growth for 2008-2012.
- **2014** — Received the EY Entrepreneur Of The Year emerging-company award for Northern France, as listed on his LinkedIn profile.
- **2015** — Moved to Boston.
- **2016** — Business Objects co-founder Denis Payre joined the company’s board.
- **2019** — Announced an employee stock option plan covering every employee.
- **2020** — GB&SMITH acquired Kinesis-CI, a Tableau automated-testing business; announcement published October 21.
- **2021** — GB&SMITH rebranded as Wiiisdom.
- **2022** — Led the company’s first fundraising: €6 million from Isatis Capital.
- **2023** — Announced Wiiisdom for Power BI on October 3.
- **2026** — Published a point of view on governed BI as a foundation for AI analytics on August 31.

## Achievements

- Co-founded and led Wiiisdom through 15 years of bootstrapped development before its first fundraising.
- Expanded a BusinessObjects-focused business into Tableau and Power BI governance.
- Deloitte Technology Fast 50 Northern France winner, 2013 (company award).
- EY Entrepreneur Of The Year, emerging company Northern France, 2014 (self-reported on LinkedIn).

## Latest updates

- **2026-09** — Discussed his entrepreneurial path and Boston life in an Isatis Capital interview dated September 16.
- **2026-08** — Argued in an August 31 essay for building AI analytics on governed BI and for agentic analytics governance.
- **2026-05** — Discussed acquisitions, the 2022 fundraising and scaling Wiiisdom in a DealCockpit interview dated May 22.
- **2026-01** — Published a LinkedIn article on BI and analytics trends for 2026 on January 28.

## Links

- Website: https://wiiisdom.com/
- LinkedIn: https://www.linkedin.com/in/goiffon-analytics-governance

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Profile page: https://yespress.io/sebastien-goiffon
Published by YesPress — https://yespress.io
Last updated: 2026-10-25