# Sebastian Solano

> Sebastian Solano is the Colombian-born co-founder and co-CEO of Jeeter, a DreamFields cannabis brand. He previously co-founded Life in Color, the touring paint-party business acquired by SFX Entertainment, and led ID&T North America. His work connects live entertainment, consumer branding and a long-standing circle of friends and family.

- **Role:** Co-founder and co-CEO at Jeeter - a DreamFields Brand
- **Organizations:** Jeeter, DreamFields, Life in Color, Committee Entertainment, SFX Entertainment, ID&T North America, Made Event
- **From:** Bogotá, Colombia
- **Nationality:** Colombian
- **Education:** St. Thomas University, Miami, Studied Business Administration; left to pursue entrepreneurship, Florida State University
- **Known for:** Co-founded a touring live-events business acquired by SFX in 2012., Forbes 30 Under 30, Music, class of 2015., Co-led Jeeter, ranked No. 144 on the 2022 Inc. 5000.

## Career timeline

- **2006** — Co-founded Committee Entertainment with Paul Campbell, Lukasz Tracz and Patryk Tracz.
- **2012** — Life in Color was acquired by SFX Entertainment; Solano continued leading the business.
- **2015** — Named to Forbes 30 Under 30 in Music and appointed CEO of ID&T North America / Made Event.
- **2016-2017** — Relocated to California and moved into cannabis with his business partners.
- **2018** — Jeeter launched in California under DreamFields.
- **2022** — Jeeter ranked No. 144 on the Inc. 5000.
- **2025** — Jeeter entered New York and staged its first Jeeter Live show in Las Vegas.

## Achievements

- Co-founded a touring live-events business acquired by SFX in 2012.
- Forbes 30 Under 30, Music, class of 2015.
- Co-led Jeeter, ranked No. 144 on the 2022 Inc. 5000.

## Latest updates

- **2026-04** — A joint Forbes profile of Solano and Lukasz Tracz was updated on April 17, 2026.
- **2025-12** — Jeeter Live debuted during MJBizCon week in Las Vegas; Solano discussed its production and his brother David’s performance.
- **2025-09** — Jeeter launched in New York on September 5. Solano said the founders had moved there for the expansion.

## Links

- LinkedIn: https://www.linkedin.com/pub/sebastian-solano/49/435/a73

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Profile page: https://yespress.io/sebastian-solano
Published by YesPress — https://yespress.io
Last updated: 2026-10-20