# Sean Tresvant

> Sean Tresvant is the CEO of Taco Bell and Chief Consumer Officer of Yum! Brands. A former Washington State basketball player who once expected to become a sportscaster, he found his route into brand leadership through an encounter while stocking grocery-store shelves, an MBA at Seattle University, and more than 15 years at Nike that culminated in the chief marketing role for Jordan Brand. He became Taco Bell's first Black CEO in January 2024 and joined Marriott International's board in 2025.

- **Role:** Chief Executive Officer, Taco Bell Division, and Chief Consumer Officer, Yum! Brands
- **Organizations:** Taco Bell, Yum! Brands, Marriott International, Taco Bell Foundation, Nike, Jordan Brand, Sports Illustrated, PepsiCo, Campbell Soup Company
- **Nationality:** American
- **Education:** Bachelor's and master's degrees in communications, Washington State University, MBA, Seattle University
- **Known for:** Became Taco Bell's first Black CEO in January 2024., Led Jordan Brand's global brand voice and consumer journey as its Chief Marketing Officer., Helped guide Taco Bell campaigns including the fan-led return of Mexican Pizza and the effort to free the phrase 'Taco Tuesday' from trademark restrictions.

## Career timeline

- **Early career** — After an intended sportscasting career did not materialize, worked as a wine marketer in a QFC grocery store; an encounter there led to Campbell Soup and a path into brand marketing.
- **Before 2007** — Held brand and marketing roles that included Campbell Soup, PepsiCo and Sports Illustrated.
- **2007-2021** — Spent more than 15 years at Nike, culminating as Chief Marketing Officer of Jordan Brand.
- **2022** — Joined Taco Bell as Global Chief Brand Officer.
- **2023** — Promoted to Global Chief Brand & Strategy Officer, adding long-term growth strategy, food innovation, design, communications and international business to his remit.
- **2024** — Became Chief Executive Officer of Taco Bell on January 1, the first Black CEO in the company's history.
- **2025** — Joined Marriott International's board of directors and took on the additional role of Chief Consumer Officer at Yum! Brands.
- **2026** — Continued leading Taco Bell and Yum!'s consumer agenda; announced as the featured executive lecturer at Howard University School of Business for September 29.

## Achievements

- Became Taco Bell's first Black CEO in January 2024.
- Led Jordan Brand's global brand voice and consumer journey as its Chief Marketing Officer.
- Helped guide Taco Bell campaigns including the fan-led return of Mexican Pizza and the effort to free the phrase 'Taco Tuesday' from trademark restrictions.
- Appointed an independent director of Marriott International in 2025; chairs its Inclusion and Social Impact Committee and serves on its Technology and Information Security Oversight Committee.
- Serves as a leader of the Taco Bell Foundation, supporting education and career-readiness programs.

## Latest updates

- **2026-09** — Scheduled to headline Howard University School of Business's Fall 2026 Executive Lecture Series on September 29, speaking about leadership, innovation and globally recognized brands.
- **2026-03** — Opened Taco Bell's third Live Mas LIVE event, which presented upcoming menu and cultural collaborations in a televised entertainment format.
- **2025-09** — Discussed Taco Bell's appeal to Gen Z and value-conscious consumers in a Wall Street Journal video interview shared by Yum! Brands.
- **2025** — Role expanded to include Chief Consumer Officer of Yum! Brands, with the Collider consumer-insights agency reporting to him.
- **2025-01** — Elected to Marriott International's board of directors.

## Links

- Website: https://www.tacobell.com
- LinkedIn: https://www.linkedin.com/in/sean-tresvant-810b565

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Profile page: https://yespress.io/sean-tresvant
Published by YesPress — https://yespress.io
Last updated: 2026-09-27