# Sean Regan

> Sean Regan is SVP of Product and Solutions Marketing at ServiceNow, the enterprise cloud platform reshaping how work gets done. With a career that spans Atlassian, Symantec, and DocuSign, he is one of the sharper B2B marketing minds in Silicon Valley - someone who built product marketing orgs from scratch and is now helping position ServiceNow's AI-native platform at the frontier of autonomous enterprise work. He also founded Deviate Partners in 2014, an advisory firm where he advises and invests in tech companies.

- **Role:** SVP Product and Solutions Marketing at ServiceNow
- **Organizations:** ServiceNow, Deviate Partners, Hypothesis (board), Lake Tahoe Snowmobilers (board)
- **Nationality:** American
- **Education:** Saint Michael's College
- **Known for:** Led product marketing for JIRA, Bitbucket, and SourceTree at Atlassian as Global Head of Product Marketing, Founded Deviate Partners (2014), an advisory and investment firm for tech companies, Served as board member at Hypothesis, the open annotation platform

## Career timeline

- **Early career** — IT / Systems Administration - received cease-and-desist letters from Metallica's and Dr. Dre's lawyers related to file sharing on his network, which pivoted his focus toward security, compliance, and infrastructure technology
- **Pre-2014** — Senior Director at Symantec - worked on security, compliance, and e-discovery products
- **Pre-2014** — Category Designer at DocuSign - involved in product strategy and category creation
- **2014** — Founded Deviate Partners - advisory firm providing guidance and investments in tech companies
- **Pre-2025** — Global Head of Product Marketing at Atlassian - led the Software Teams group responsible for JIRA, Bitbucket, and SourceTree
- **2025** — Joined ServiceNow as SVP Product and Solutions Marketing
- **2026** — Led marketing positioning for ServiceNow Knowledge 2026 conference featuring autonomous workforce and AI-native platform announcements

## Achievements

- Led product marketing for JIRA, Bitbucket, and SourceTree at Atlassian as Global Head of Product Marketing
- Founded Deviate Partners (2014), an advisory and investment firm for tech companies
- Served as board member at Hypothesis, the open annotation platform
- Spoke at Atlassian Team 2021 - Digital Experience keynote
- Helped position ServiceNow's AI-native platform and autonomous workforce vision at Knowledge 2026
- Built product marketing teams using an innovative 'guilds' framework with small, mission-focused groups

## Latest updates

- **2026-05** — ServiceNow Knowledge 2026 conference featured major autonomous workforce and AI-native platform announcements, with Sean involved in positioning and marketing efforts
- **2025-04** — Posted Week 2 observations after joining ServiceNow, shared publicly on LinkedIn
- **2025** — Joined ServiceNow as SVP Product and Solutions Marketing from Atlassian

## Links

- LinkedIn: https://www.linkedin.com/in/seanr/
- Twitter/X: https://x.com/seanjregan

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Profile page: https://yespress.io/sean-regan
Published by YesPress — https://yespress.io
Last updated: 2026-05-31