# Sean Park

> Sean (Hyun Wook) Park is Vice President and Head of Marketing for YouTube Asia Pacific and Global Shopping at Google, based in Singapore. With over 18 years at Google across Seoul, Tokyo, San Bruno, and Singapore, he has been a foundational architect of the creator economy - co-creating VidCon, launching the YouTube Creator Awards (the iconic gold and silver play buttons), and building the YouTube FanFest franchise across 60+ events in 15+ countries. He oversees YouTube's marketing strategy across Asia Pacific and leads global shopping initiatives for one of the world's largest video platforms.

- **Role:** Vice President, Head of Marketing, YouTube Asia Pacific and Global Shopping at Google
- **Organizations:** Google, YouTube, XA Network
- **Nationality:** Korean
- **Education:** MBA, University of Michigan - Stephen M. Ross School of Business, BA, Yonsei University
- **Known for:** Co-created VidCon, now one of the world's largest creator economy events with 75,000+ annual attendees, Launched the YouTube Creator Awards program - the iconic gold and silver play buttons awarded to top creators globally, Built the YouTube FanFest global franchise spanning 60+ events across 15+ countries

## Career timeline

- **Pre-2004** — Worked at Procter & Gamble and Korea Thrunet early in career
- **2004** — Joined Bain & Company as consultant
- **2006-2007** — Joined Google Korea in Seoul; met YouTube co-founders Steve Chen and Chad Hurley in February 2007
- **2007-2010** — Head of Marketing, YouTube and Display, Japan & Asia Pacific, based in Tokyo
- **2010** — Co-created VidCon alongside YouTube; the event now draws 75,000+ attendees annually
- **2010-2015** — Launched the YouTube Creator Awards program (gold and silver play buttons) and built the YouTube FanFest global franchise
- **2015-2019** — Head of YouTube Global Product Marketing, based in San Bruno (San Francisco Bay Area)
- **2019-present** — Head of YouTube APAC Marketing, then promoted to Vice President, Head of Marketing, YouTube Asia Pacific and Global Shopping, based in Singapore

## Achievements

- Co-created VidCon, now one of the world's largest creator economy events with 75,000+ annual attendees
- Launched the YouTube Creator Awards program - the iconic gold and silver play buttons awarded to top creators globally
- Built the YouTube FanFest global franchise spanning 60+ events across 15+ countries
- Developed new YouTube business models including subscriptions, fan funding, and shopping
- Part of the team as YouTube grew from a $1.65B acquisition with no revenue model to a $400B+ platform generating over $50B in annual revenue
- Contributed to YouTube paying out $70 billion to creators, artists, and partners in just three years
- Oversaw YouTube's APAC marketing expansion from Seoul and Tokyo through Singapore
- 18+ years of continuous contribution to Google's global marketing growth

## Latest updates

- **2025-04** — Celebrated YouTube's 20th anniversary with a reflective LinkedIn post detailing his 18+ year journey with Google and YouTube, highlighting key milestones including VidCon, Creator Awards, and FanFest.

## Links

- LinkedIn: https://www.linkedin.com/in/seanhwp/
- Twitter/X: http://twitter.com/Cat5BoatShoes.com
- YouTube: https://www.youtube.com/watch?v=zwexlPcvRHo
- Facebook: https://facebook.com/GoogleFiber

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Profile page: https://yespress.io/sean-park
Published by YesPress — https://yespress.io
Last updated: 2026-05-31