# Sean Hockenbery

> Sean Hockenbery is partner, president and CEO of FMS, a Franklin, Tennessee agency specializing in financial-services branding and marketing. He joined in 2005 as an account executive, advanced through client service and agency management, and assumed ownership with Amber Farley, Clark Hook and Zach Pannell in 2021. His background includes financial-services roles, a marketing degree from Middle Tennessee State University and training at the ABA School of Bank Marketing.

- **Role:** Partner, President and CEO at FMS
- **Organizations:** FMS (Financial Marketing Solutions), American Express Financial Advisors, Union Planters (later Regions Bank), Georgia Bankers Association Marketing Committee
- **Education:** B.A. in marketing, Middle Tennessee State University, American Bankers Association School of Bank Marketing
- **Known for:** Advanced from early FMS account executive to executive vice president in 2014., Became one of four FMS owners in 2021., Led FMS as president when the agency announced gold and silver Telly Awards for Blue Foundry Bank television spots in 2020; these are agency awards, not personal awards.

## Career timeline

- **—** — Served for three years as a client service coordinator at American Express Financial Advisors; exact dates are not stated in the public announcement.
- **—** — Worked as a financial services representative at Union Planters, which became Regions Bank; exact dates are not stated.
- **2005** — Joined FMS as an account executive, one of the agency’s first hires.
- **—** — Advanced to director of client service and then managing director before the 2014 promotion.
- **2014** — Named executive vice president on April 10.
- **2020** — Publicly identified as president of FMS in its June 29 Telly Awards announcement.
- **2021** — Assumed ownership of FMS with Amber Farley, Clark Hook and Zach Pannell, announced July 28; identified as president and CEO.

## Achievements

- Advanced from early FMS account executive to executive vice president in 2014.
- Became one of four FMS owners in 2021.
- Led FMS as president when the agency announced gold and silver Telly Awards for Blue Foundry Bank television spots in 2020; these are agency awards, not personal awards.
- Presented a strategic marketing workshop series with Amber Farley for the Wisconsin Bankers Association in July 2020.
- Spoke about bank brands at the Georgia Bankers Association marketing conference in March 2022.
- In his FMS Q&A, he identifies being part of the agency’s growth as his greatest work achievement.

## Latest updates

- **2022-03** — Spoke on bank brands at the Georgia Bankers Association marketing conference, recapped in its April 1 bulletin.
- **2021-07** — Assumed FMS ownership with three fellow leaders.

## Links

- Website: https://thefmsagency.com
- LinkedIn: https://www.linkedin.com/in/sean-hockenbery
- Twitter/X: https://twitter.com/fms4banks
- YouTube: https://www.youtube.com/channel/UC4r-ARuNyQn6MAWAC1vTFHw/
- Instagram: https://www.instagram.com/financialmarketingsolutions/
- Facebook: https://www.facebook.com/FinancialMarketingSolutions

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Profile page: https://yespress.io/sean-hockenbery
Published by YesPress — https://yespress.io
Last updated: 2026-10-06