# Sean Goldsmith

> Sean Goldsmith is the co-founder and CEO of The Zero Proof, an Atlanta-based platform for premium non-alcoholic wine, beer, and spirits. What started in 2019 as a review blog he ran with childhood friend Trevor Wolfe after both took a break from drinking has grown into one of the largest curators and retailers in the adult non-alcoholic category, with 400+ products, owned brands like Lapo's and Saint Viviana, and a Series A backed by Asahi.

- **Role:** Co-Founder & CEO at The Zero Proof
- **Organizations:** The Zero Proof
- **Nationality:** American
- **Education:** University of Georgia
- **Known for:** Grew The Zero Proof from a passion-project blog into one of the largest curators and retailers of adult non-alcoholic beverages in the US, Doubled company revenue for four consecutive years and crossed eight figures in annual sales, Built owned brands including Lapo's - a top-selling non-alcoholic brand at Whole Foods nationally - and Saint Viviana non-alcoholic wine

## Career timeline

- **pre-2019** — Built a career in financial data analysis in Baltimore and New York before moving back to Georgia
- **2019** — Co-founded The Zero Proof in Atlanta with childhood friend Trevor Wolfe, starting as a review blog and lifestyle site
- **2020** — Launched an online shop experimentally; first sale in December 2020
- **2023** — Raised a $2M seed round led by Atlanta-based Overline; posted 300% Q4 revenue growth year over year
- **2024** — Closed a Series A led by Asahi Group Beverages & Innovation, with Overline and Springdale Ventures
- **2026** — Acquired The New Bar, a West Coast hospitality and cultural discovery platform, expanding into on-premise and live events

## Achievements

- Grew The Zero Proof from a passion-project blog into one of the largest curators and retailers of adult non-alcoholic beverages in the US
- Doubled company revenue for four consecutive years and crossed eight figures in annual sales
- Built owned brands including Lapo's - a top-selling non-alcoholic brand at Whole Foods nationally - and Saint Viviana non-alcoholic wine
- Secured a Series A led by global beverage giant Asahi
- Placed products with Soho House, Delta, Trader Joe's, and Ritz-Carlton
- Acquired The New Bar in 2026 to build one of the most comprehensive brand and distribution platforms in the category

## Latest updates

- **2026-06** — The Zero Proof acquired The New Bar, adding West Coast hospitality, live-event, and cultural-venue relationships to its e-commerce and retail distribution.
- **2024-01** — Closed a Series A led by Asahi Group Beverages & Innovation to build out omnichannel distribution.

## Links

- Website: https://thezeroproof.com
- LinkedIn: http://www.linkedin.com/in/sean-goldsmith-480b184
- Twitter/X: https://twitter.com/thezeroproof
- Facebook: https://facebook.com/TheZeroProof

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Profile page: https://yespress.io/sean-goldsmith
Published by YesPress — https://yespress.io
Last updated: 2026-07-29