# SE2

> SE2 is a Denver social-change marketing and communications agency that helps governments, nonprofits, and foundations turn complicated public programs into behavior people can understand and act on. Its differentiator is SE2 PowerMap, a community-led method for identifying trust, influence, and lived experience before messages are designed or media is bought.

- **Founded:** 1997
- **Headquarters:** Denver, United States
- **Founders:** Eric Anderson (Principal and Co-founder)
- **Products:** SE2 PowerMap, Research and strategy, Creative campaigns, Community engagement, Public relations and public affairs
- **Notable:** The 2024 Medicaid EPSDT campaign distributed toolkits through 65 regional child-welfare agencies, 67 community organizations, and 200 healthcare providers; campaign materials generated nearly 14 million views over three months., An ADAPT school social-norms campaign saw 54 of 60 measured metrics move in the intended direction, with 70% statistically significant and peer-use misperceptions reduced by more than one-third., Early-learning earned and social coverage recorded more than 93,700 combined impressions across featured coverage, SE2 content, and partner sharing without added media spend.

## Products & services

- **SE2 PowerMap** — A community-led process that maps relationships, histories, trust, and influence so institutions can co-create credible strategies with affected communities.
- **Research and strategy** — Audience research, communications audits, message development, behavioral insights, strategic planning, and positive community norms work.
- **Creative campaigns** — Branding, advertising, video, storytelling, digital media, websites, public-awareness campaigns, and bilingual or culturally responsive materials.
- **Community engagement** — Stakeholder outreach, coalition building, public meetings, trusted-messenger activation, community co-creation, and technical assistance.
- **Public relations and public affairs** — Media relations, crisis communications, policy education, legislative support, media training, and communications planning.

## Achievements

- The 2024 Medicaid EPSDT campaign distributed toolkits through 65 regional child-welfare agencies, 67 community organizations, and 200 healthcare providers; campaign materials generated nearly 14 million views over three months.
- An ADAPT school social-norms campaign saw 54 of 60 measured metrics move in the intended direction, with 70% statistically significant and peer-use misperceptions reduced by more than one-third.
- Early-learning earned and social coverage recorded more than 93,700 combined impressions across featured coverage, SE2 content, and partner sharing without added media spend.
- The Colorado QuitLine Stories campaign won 2026 Internet Advertising Competition awards for Best Government Online Video Campaign and Best of Show - Online Video Campaign.
- SE2 has worked on public-interest communications since 1997 and reports a tobacco-prevention partnership with Colorado public health lasting more than 12 years.

## Latest updates

- **2026-04** — SE2 announced national recognition for Colorado QuitLine Stories, which won Best Government Online Video Campaign and Best of Show - Online Video Campaign.
- **2026-03** — The company published a retrospective on more than 12 years of tobacco-prevention and cessation communications with Colorado public health.
- **2026-02** — SE2 detailed environmental work spanning toxicology education, lead-exposure outreach, food-waste behavior change, and circular-economy navigation.
- **2026-01** — SE2 reported growth in Colorado early-intervention participation from 11,702 to 17,162 children annually as part of broader system efforts, while explicitly noting that multiple factors drove the result.
- **2025-09** — A new State of Colorado advertising and marketing price agreement took effect, with an initial term through August 2026 and possible extensions.

## Links

- Website: https://se2changeforgood.com/
- LinkedIn: https://www.linkedin.com/company/se2/
- Twitter/X: https://x.com/MoveTheMeter
- Instagram: https://www.instagram.com/se2builtforthismoment/
- Facebook: https://www.facebook.com/SE2communications

---

Profile page: https://yespress.io/se2
Published by YesPress — https://yespress.io
Last updated: 2026-09-21