# Scrunch

> Scrunch is a Utah software company that helps brands see and improve how they show up when AI engines like ChatGPT, Perplexity, Google Gemini and Claude answer questions. It monitors where a brand is mentioned, cited and recommended across those engines, flags gaps and misinformation, tracks which AI crawlers visit a site, and - through its Agent Experience Platform - serves machine-readable content directly to AI agents. Founded in 2023 by Chris Andrew and Robert MacCloy, it raised about $26 million and was acquired by Sitecore in June 2026 for a reported $225 million.

- **Founded:** 2023
- **Headquarters:** Salt Lake City, United States
- **Founders:** Chris Andrew (CEO & Co-founder), Robert MacCloy (CTO & Co-founder)
- **Team size:** Approximately 77 employees (2026, per data aggregators)
- **Products:** AI Visibility & Monitoring, Insights & Content Gap Analysis, AI Crawler Analytics, Agent Experience Platform (AXP)
- **Notable:** Reached 500+ brand and agency customers within roughly a year of public launch, Raised about $26M across Seed and Series A from Mayfield, Decibel and Homebrew, Acquired by Sitecore in June 2026 for a reported ~$225 million - one of the first major exits in the GEO category

## Products & services

- **AI Visibility & Monitoring** — Tracks how a brand appears across ChatGPT, Perplexity, Google Gemini, Claude and Copilot - share of voice, position, sentiment, citations and competitor comparison - by running customer-style prompts on a recurring schedule and recording the results.
- **Insights & Content Gap Analysis** — Identifies missing or misrepresented information, technical site issues and content gaps that keep a brand from being cited, plus alerts when engines get facts wrong.
- **AI Crawler Analytics** — Shows which AI crawlers and agents visit a website, which pages they read, and ties AI visibility to real referral traffic via Google Analytics integration.
- **Agent Experience Platform (AXP)** — A CDN-layer capability that serves compressed, structured, machine-readable content directly to AI agents and crawlers without changing the human-facing website - marketed as 'rewriting the web for AI.'

## Achievements

- Reached 500+ brand and agency customers within roughly a year of public launch
- Raised about $26M across Seed and Series A from Mayfield, Decibel and Homebrew
- Acquired by Sitecore in June 2026 for a reported ~$225 million - one of the first major exits in the GEO category
- Landed enterprise logos including Lenovo, Akamai, Skims and Headspace
- Reported roughly 40% average lift in AI referral traffic and up to 4x AI-visibility improvement for customers

## Latest updates

- **2026-06** — Sitecore acquired Scrunch for a reported ~$225 million; Chris Andrew continues to lead Scrunch as a Sitecore executive.
- **2025-10** — Rebranded and moved its primary domain from scrunchai.com to the shorter scrunch.com.
- **2025-07** — Raised a $15M Series A led by Decibel and launched the Agent Experience Platform.
- **2025-03** — Launched out of beta and announced a $4M seed round led by Mayfield; covered by TechCrunch.

## Links

- Website: https://scrunch.com
- LinkedIn: https://www.linkedin.com/company/scrunchai
- Twitter/X: https://x.com/ScrunchAI
- Facebook: https://www.facebook.com/scrunchai/

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Profile page: https://yespress.io/scrunch
Published by YesPress — https://yespress.io
Last updated: 2026-08-19