# Scripted

> Scripted is a content-marketing company that pairs vetted human writers with AI tooling to help businesses plan, produce and measure written content at scale. Founded in San Francisco in 2011 as a marketplace connecting brands with freelance writers, it has since rebuilt itself around an 'agentic AI content intelligence' platform - letting customers toggle between AI drafts and human experts, generate content briefs and headlines, research keywords, and track how published content performs. Now headquartered in San Antonio, Texas, Scripted has raised roughly $14M in venture funding and serves hundreds of business customers.

- **Founded:** 2011
- **Headquarters:** San Antonio, Texas, United States
- **Founders:** Sunil Rajaraman (Co-founder & former CEO), Ryan Buckley (Co-founder & former CFO)
- **Team size:** ~15-30 employees
- **Products:** Content Marketplace, Scripted Copilot / AI content assistant, Smart Content Brief, Strategy Chatbot, Content Intelligence & Performance Reporting
- **Notable:** Pivoted from screenwriting startup (Scripped, 2008) to content-marketing marketplace (2011) and again to an AI content-intelligence platform., Raised roughly $14M across seed, Series A and Series B rounds., By its 2014 Series B, had paid its writer community over $2M and delivered over 37 million words.

## Products & services

- **Content Marketplace** — A curated marketplace connecting businesses with vetted freelance writers for blog posts, articles, landing pages, ad copy, email and social content.
- **Scripted Copilot / AI content assistant** — AI-powered assistant offering headline ideas, keyword research and drafting, letting users switch between AI-generated content and human writers.
- **Smart Content Brief** — AI assistant that generates structured content briefs (ChatGPT-powered) to outline requirements and communicate goals to writers.
- **Strategy Chatbot** — GPT-4-powered chatbot for content strategy guidance: topic suggestions, content gap analysis, competitor insights and real-time feedback.
- **Content Intelligence & Performance Reporting** — Analytics that unite strategy, production and measurement, tracking how published content performs.

## Achievements

- Pivoted from screenwriting startup (Scripped, 2008) to content-marketing marketplace (2011) and again to an AI content-intelligence platform.
- Raised roughly $14M across seed, Series A and Series B rounds.
- By its 2014 Series B, had paid its writer community over $2M and delivered over 37 million words.
- Built one of the early 'human-in-the-loop' content platforms before the phrase became mainstream.
- Reported ~$9.1M revenue and ~500 customers in 2024, sustaining the business for well over a decade.

## Latest updates

- **2023-01** — Rolled out AI features including Smart Content Brief, headline ideas, keyword research and a GPT-4-powered strategy chatbot.
- **2024-01** — Reported roughly $9.1M revenue and about 500 customers.
- **2025-01** — Repositioned publicly as an 'agentic AI content intelligence' platform uniting strategy, production and analytics.

## Links

- Website: https://scripted.com
- LinkedIn: https://www.linkedin.com/company/scripted-com
- Twitter/X: https://twitter.com/getscripted
- Facebook: https://www.facebook.com/getscripted

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Profile page: https://yespress.io/scripted
Published by YesPress — https://yespress.io
Last updated: 2026-07-10