# Scout Lab

> Scout Lab is a New York creative communications agency founded by Kaitlyn Barclay and Willow Hill. It combines brand strategy, visual identity, integrated campaigns and public relations for organizations at moments of change, with a deliberate concentration in human and planetary health. Its portfolio ranges from global brands such as Adidas, Wix, Venmo and CASETiFY to venture-backed health companies including Hey Jane, Hello Heart and Healthee.

- **Founded:** 2017
- **Headquarters:** New York, United States
- **Founders:** Kaitlyn Barclay (CEO and Co-Founder), Willow Hill (Chief Creative Officer and Co-Founder)
- **Team size:** 22 employees listed in supplied company data; LinkedIn places the company in the 11-50 employee band.
- **Products:** Brand, Campaigns, Communications
- **Notable:** Won the 2023 Digiday Award for Best B2B Branding Campaign for Hello Heart’s Dot-to-Dot campaign., Named Purpose-Driven Agency of the Year in The PR Net Next Gen Awards in 2023 and again the following year, according to founder Willow Hill., The Re/CASETiFY Earth Day campaign reported 57 million total reach, 2.8 million engagements, a 5.5% engagement rate by reach and a 33% reach rate.

## Products & services

- **Brand** — Industry analysis, customer research, strategy, positioning, visual identity, packaging and websites designed for companies at an inflection point.
- **Campaigns** — Integrated campaign concepts, creative development, content production, photography and video across multiple channels.
- **Communications** — Messaging, brand awareness, thought leadership, media strategy, ongoing press relations and owned content.

## Achievements

- Won the 2023 Digiday Award for Best B2B Branding Campaign for Hello Heart’s Dot-to-Dot campaign.
- Named Purpose-Driven Agency of the Year in The PR Net Next Gen Awards in 2023 and again the following year, according to founder Willow Hill.
- The Re/CASETiFY Earth Day campaign reported 57 million total reach, 2.8 million engagements, a 5.5% engagement rate by reach and a 33% reach rate.
- Hey Jane work generated 105 media placements and a reported 46% month-over-month increase in patients coming through press.
- Built a client roster spanning venture-backed startups and global brands including Adidas, Wix, WordPress.com and Venmo.

## Latest updates

- **2026-07** — Named agency of record for BuyWander, with a brief spanning brand, design, consumer press and media strategy.
- **2025-10** — The Healthee identity refresh received press coverage for replacing cold healthcare-tech cues with a ripple motif and warmer visual system.
- **2025-02** — Co-founder Willow Hill discussed leadership, motherhood and brand building on Women to Watch Media.
- **2024-06** — Kaitlyn Barclay described Scout Lab’s shift from broad purpose-driven work to a focus on human and planetary health.
- **2023-10** — Won a Digiday Award for Hello Heart’s Dot-to-Dot campaign.

## Links

- Website: https://www.scoutlab.com
- LinkedIn: https://www.linkedin.com/company/scout-lab
- Instagram: https://www.instagram.com/scoutlabco/
- Facebook: https://www.facebook.com/scoutlabco/

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Profile page: https://yespress.io/scout-lab
Published by YesPress — https://yespress.io
Last updated: 2026-09-19