# Scott Schoessel

> Scott Schoessel is the Chief Marketing Officer of Wolverine Worldwide's Work Group, the division behind Wolverine, Cat, Harley-Davidson, Bates and Hytest work footwear. He joined the Rockford, Michigan company in 2020 as director of digital and retail marketing, rose to VP of global marketing for the Wolverine, Bates and Hytest brands in 2022, and now runs marketing across the entire work portfolio. Before Wolverine he built a career across Limited Brands, Bluedog Design, Gigunda Group, Gatorade and Kellogg's. He is known for pulling historically siloed brands closer together and for landing Wolverine's first television product placement deal, putting its boots on the Paramount+ series Landman.

- **Role:** Chief Marketing Officer, Work Group at Wolverine Worldwide
- **Organizations:** Wolverine Worldwide, Limited Brands, Bluedog Design, Gigunda Group, Gatorade, Kellogg's
- **Nationality:** American
- **Education:** Bachelor of Arts, Alma College, MBA, Iona University
- **Known for:** Promoted from director to Chief Marketing Officer of Wolverine's Work Group in roughly four years, Oversees marketing for five brands: Wolverine, Cat, Harley-Davidson, Bates and Hytest, Landed Wolverine's first-ever TV product placement, on the Paramount+ series 'Landman'

## Career timeline

- **pre-2020** — Held marketing roles at Kellogg's, Gatorade, Gigunda Group, Bluedog Design and Limited Brands
- **2020** — Joined Wolverine Worldwide as Director of Digital and Retail Marketing
- **2022** — Promoted to Vice President of Global Marketing for the Wolverine, Bates and Hytest brands
- **2024** — Promoted to Chief Marketing Officer of Wolverine Worldwide's Work Group (Wolverine, Cat, Harley-Davidson, Bates, Hytest)
- **2024** — Led Wolverine's first-ever television product placement deal, placing boots and apparel in season two of Paramount+ series 'Landman'

## Achievements

- Promoted from director to Chief Marketing Officer of Wolverine's Work Group in roughly four years
- Oversees marketing for five brands: Wolverine, Cat, Harley-Davidson, Bates and Hytest
- Landed Wolverine's first-ever TV product placement, on the Paramount+ series 'Landman'
- Advanced NIL (Name, Image and Likeness) marketing partnerships with Valiant, Champions Circle and Team 145
- Helped consolidate previously siloed brands into a more coordinated, synergistic marketing operation

## Latest updates

- **2024-11** — Wolverine boots and apparel featured in season two of 'Landman' on Paramount+, the company's first television product placement, led by Schoessel's marketing team.
- **2024** — Promoted to Chief Marketing Officer of Wolverine Worldwide's Work Group.

## Links

- Website: https://wolverineworldwide.com
- LinkedIn: http://www.linkedin.com/in/scott-schoessel-368b895

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Profile page: https://yespress.io/scott-schoessel
Published by YesPress — https://yespress.io
Last updated: 2026-07-25