# Scott Parker

> Scott Parker is the Fort Worth-based CEO of Social Factor, an enterprise social media operations agency. His career spans classical percussion, business and arts administration studies at SMU, advertising leadership at Warren Douglas, and social media client service. His public work focuses on governance, technology workflows, customer engagement, and making social media’s business value understandable.

- **Role:** CEO at Social Factor
- **Organizations:** Social Factor, Warren Douglas Advertising, ALLTEL Wireless, Communities in Schools of Greater Tarrant County
- **Education:** Bachelor of Business Administration, Harding University, Master of Business Administration, Southern Methodist University, Cox School of Business, Master of Arts in Arts Administration, Southern Methodist University, Meadows School of the Arts, Integral Leadership Program (leadership training), Stagen
- **Known for:** Oversaw an integrated media department at Warren Douglas Advertising combining traditional media, public relations, and social media., Rose from Social Factor account director in 2016 to CEO in 2018., Led Social Factor during its 2023 Coachella live-chat work involving more than 50 community managers, three streams, and four time zones.

## Career timeline

- **—** — Studied classical percussion from approximately seventh grade through college.
- **—** — Worked at ALLTEL Wireless corporate headquarters in Little Rock before moving to Dallas for graduate study.
- **—** — An arts connection led to an advertising internship and a full-time advertising career; later served as senior VP of marketing innovation at Warren Douglas Advertising.
- **2015** — Completed the Stagen Integral Leadership Program.
- **2016** — Joined Social Factor as account director.
- **2017** — Became VP of client success at Social Factor.
- **2018** — Became CEO of Social Factor.
- **2025** — Listed as a speaker for Meltwater’s September 18 webinar on social intelligence and customer care.
- **2026** — Discussed social media governance at Sprinklr CX Connect Dallas, as described in Social Factor’s June newsletter.

## Achievements

- Oversaw an integrated media department at Warren Douglas Advertising combining traditional media, public relations, and social media.
- Rose from Social Factor account director in 2016 to CEO in 2018.
- Led Social Factor during its 2023 Coachella live-chat work involving more than 50 community managers, three streams, and four time zones.

## Latest updates

- **2026-06** — Social Factor’s newsletter described Parker discussing governance with A’Lisha Williams at Sprinklr CX Connect Dallas.
- **2026-01** — Published LinkedIn posts examining enterprise social media risk, response speed, and organizational credibility.
- **2025-09** — Listed on the September 18 Meltwater webinar program, Turning Social Intelligence into Seamless Customer Care.
- **2025-05** — Published the LinkedIn article IgniteTech’s Khoros Buy: A Moment for CXM Strategic Clarity.

## Links

- Website: https://socialfactor.com
- LinkedIn: https://www.linkedin.com/in/cscottparker/

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Profile page: https://yespress.io/scott-parker
Published by YesPress — https://yespress.io
Last updated: 2026-10-06