# Scott McCafferty

> Scott McCafferty is the co-founder and chairman of Arrowfly, formerly WTWH Media. He and Mike Emich launched the B2B media business in 2006 with Design World. McCafferty served as CEO before becoming chairman in 2025, when Matt Logan succeeded him. His public writing emphasizes practical content for professional audiences, measurable marketing results and employee contributions.

- **Role:** Co-founder and Chairman of the Board at Arrowfly
- **Organizations:** Arrowfly (formerly WTWH Media)
- **Education:** Bowling Green State University
- **Known for:** Co-founded WTWH Media in 2006 and led it before becoming chairman in 2025., Named with Mike Emich to the 2008 Folio: 40., Led WTWH during a decade of consecutive Inc. 5000 appearances celebrated in 2020; the company returned for its eleventh appearance in 2024.

## Career timeline

- **1989** — Bowling Green State University alumnus; the university identifies him as a member of the class of 1989.
- **2006** — Co-founded WTWH Media with Mike Emich and launched Design World and its website.
- **2008** — McCafferty and Emich were named to the Folio: 40.
- **2013** — WTWH acquired edaboard.com; McCafferty discussed its One View reporting dashboard.
- **2020** — Publicly celebrated WTWH’s tenth consecutive Inc. 5000 appearance.
- **2022-12** — WTWH partnered with Mountaingate Capital; the investment was announced in January 2023.
- **2023** — As CEO, led WTWH during the acquisition of Engineering.com’s digital B2B media assets and launches including Automated Warehouse, EV Engineering and OEM Packaging.
- **2024** — Announced CFE Media joining WTWH; celebrated an eleventh Inc. 5000 appearance.
- **2025** — Transitioned from CEO to chairman as Matt Logan became CEO; company announcement dated March 6.
- **2026-07** — WTWH Media rebranded as Arrowfly on July 13; McCafferty remained its co-founder and chairman.

## Achievements

- Co-founded WTWH Media in 2006 and led it before becoming chairman in 2025.
- Named with Mike Emich to the 2008 Folio: 40.
- Led WTWH during a decade of consecutive Inc. 5000 appearances celebrated in 2020; the company returned for its eleventh appearance in 2024.
- Oversaw expansion through launches and acquisitions, including Engineering.com’s digital assets and CFE Media.

## Latest updates

- **2026-07** — WTWH Media adopted the Arrowfly name on July 13, uniting more than 40 media brands and more than 45 industry events under the corporate identity.
- **2025-03** — WTWH publicly announced Matt Logan as CEO and McCafferty’s transition to chairman on March 6.

## Links

- LinkedIn: https://www.linkedin.com/in/scott-mccafferty-b275492
- Twitter/X: https://twitter.com/smmccafferty

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Profile page: https://yespress.io/scott-mccafferty
Published by YesPress — https://yespress.io
Last updated: 2026-10-27