# Scott Bajtos

> Scott Bajtos is the Global Vice President of Adobe Customer Solutions — spanning Customer Engineering, Customer Success, and Professional Services for Adobe Experience Cloud. With over 30 years in enterprise software, he has served as Chief Customer Officer at both VMware and FinancialForce, and built customer advocacy programs at SAP, Business Objects, Marimba, and Cadence Design Systems. His philosophy is simple: helping every customer succeed and become a customer for life.

- **Role:** Global Vice President, Adobe Customer Solutions at Adobe
- **Organizations:** Adobe, VMware, FinancialForce (now Certinia), SAP, Business Objects, Marimba, Cadence Design Systems
- **Nationality:** American
- **Education:** Bachelor of Arts in Management (with Honors), Saint Mary's College of California, Executive Education, INSEAD
- **Known for:** Led Adobe's customer solutions team to win two 2024 TSIA STAR Awards: Excellence in Organizational Convergence and Excellence in Aligning Sales and Customer Success, Built and scaled global customer advocacy programs at Cadence Design Systems and Business Objects, Served as Chief Customer Officer at VMware for over 11 years, overseeing global services across education, technical support, professional services, and customer advocacy

## Career timeline

- **early career** — Vice President of Office of Customer Advocacy at Cadence Design Systems — created the company's first global customer advocacy program
- **early career** — Vice President of Customer Care at Marimba, Inc.
- **pre-2009** — Executive Vice President and Chief Customer Satisfaction Officer at Business Objects — led 1,350 team members across 10 global sites, managed $600M in revenue
- **pre-2009** — Executive Vice President and General Manager at SAP — responsible for ~$350M in annual license revenue, led 258 sales professionals across EMEA
- **2009** — Joined VMware as Chief Customer Officer — oversaw global services including technical support, professional services, customer success, and customer advocacy
- **2020** — Appointed Chief Customer Officer at FinancialForce (now Certinia) — led customer success and professional services
- **2021-10** — Joined Adobe as Global Vice President, Consulting, Customer Engineering & Customer Success for Adobe Experience Cloud
- **2024** — Adobe's team won two TSIA STAR Awards: Excellence in Organizational Convergence and Excellence in Aligning Sales and Customer Success

## Achievements

- Led Adobe's customer solutions team to win two 2024 TSIA STAR Awards: Excellence in Organizational Convergence and Excellence in Aligning Sales and Customer Success
- Built and scaled global customer advocacy programs at Cadence Design Systems and Business Objects
- Served as Chief Customer Officer at VMware for over 11 years, overseeing global services across education, technical support, professional services, and customer advocacy
- Managed $600M in revenue and 1,350 team members across 10 global sites at Business Objects
- Led a sales organization of 258 professionals responsible for ~$350M in annual license revenue at SAP EMEA
- Board of Directors member for the Service Executive Industry Board (SEIB)
- Member of the Support and Services Professional Association (SSPA)

## Latest updates

- **2024-10** — Adobe's team under Bajtos won two 2024 TSIA STAR Awards for Excellence in Organizational Convergence and Excellence in Aligning Sales and Customer Success
- **2024-03** — Forrester analyst Laura Ramos met with Bajtos at Adobe Summit 2024, noting Adobe's agentic postsale roadmap as a key B2B differentiator
- **2024** — Adobe Business Blog featured his team's Ultimate Support initiative, highlighting Technical Account Managers as a peak ROI driver for customers

## Links

- Website: https://about.me/scottbajtos
- LinkedIn: https://www.linkedin.com/in/scottbajtos/
- Twitter/X: https://twitter.com/ScottBajtos

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Profile page: https://yespress.io/scott-bajtos
Published by YesPress — https://yespress.io
Last updated: 2026-05-31