# Scot Wingo

> Scot Wingo is a Raleigh-based entrepreneur, investor and podcaster who co-founded ChannelAdvisor and served as its founding CEO through its 2013 IPO. He also co-founded Stingray Software, AuctionRover and Spiffy. He now leads ReFiBuy, which prepares retail product catalogs for AI shopping, and is a general partner of the NC Tweener Fund.

- **Role:** CEO and Co-founder at ReFiBuy
- **Organizations:** ReFiBuy, NC Tweener Fund, Powered by NC IDEA, ChannelAdvisor (co-founder; former CEO and chairman), Spiffy (co-founder; board member following August 2024 transition), Stingray Software (co-founder), AuctionRover (co-founder), The Jason & Scot Show, Retailgentic, NC Tweener Talks
- **From:** Columbia, United States
- **Education:** Bachelor of Science in Computer Engineering, University of South Carolina, Master’s in Computer Engineering, North Carolina State University
- **Known for:** Co-founded five companies: Stingray Software, AuctionRover, ChannelAdvisor, Spiffy and ReFiBuy., Led ChannelAdvisor to a 2013 IPO that raised $81 million., NC State Distinguished Engineering Alumnus, 2008.

## Career timeline

- **1995** — Co-founded Stingray Software, a developer-tools company.
- **1998** — Rogue Wave acquired Stingray in a stock transaction valued at approximately $21 million.
- **1999** — Launched AuctionRover, later acquired by GoTo.com.
- **2001** — Co-founded ChannelAdvisor and became its founding CEO.
- **2008** — Received NC State’s Distinguished Engineering Alumnus award.
- **2013** — Led ChannelAdvisor through its New York Stock Exchange IPO under ECOM.
- **2014** — Co-founded mobile car-care company Spiffy with Karl Murphy.
- **2015** — Became ChannelAdvisor executive chairman; launched the Triangle Tweener List; inducted into NC State ECE Hall of Fame.
- **2022** — Launched the Triangle Tweener Fund; CommerceHub completed its acquisition of ChannelAdvisor.
- **2024** — Stepped down as Spiffy CEO on August 16, remaining a board member.
- **2025** — Launched ReFiBuy with Cameron Bowe, James Frawley and Derek Conlin.
- **2026** — Tweener Fund expanded statewide with NC IDEA; ReFiBuy announced a $13.6 million seed round.

## Achievements

- Co-founded five companies: Stingray Software, AuctionRover, ChannelAdvisor, Spiffy and ReFiBuy.
- Led ChannelAdvisor to a 2013 IPO that raised $81 million.
- NC State Distinguished Engineering Alumnus, 2008.
- NC State ECE Hall of Fame inductee, 2015.
- Named one of Triangle Business Journal’s 2018 CEOs of the Year.
- Helped build the Tweener List and Fund into a statewide North Carolina startup initiative.

## Latest updates

- **2026-10** — Featured as ReFiBuy CEO in a CB Insights interview published October 16, discussing ecommerce and the move from search to answer engines.
- **2026-07** — ReFiBuy and Digital Commerce 360 launched AI Commerce Rankings for retailer readiness in AI shopping.
- **2026-05** — ReFiBuy announced $13.6 million in seed financing led by NewRoad Capital Partners on May 5.
- **2026-02** — Tweener Fund announced its NC IDEA partnership and statewide expansion.

## Links

- Website: https://www.retailgentic.com/
- LinkedIn: https://www.linkedin.com/in/thescotwingo/
- Twitter/X: https://x.com/scotwingo
- YouTube: https://www.youtube.com/@Retailgentic
- Instagram: https://www.instagram.com/retailgentic/

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Profile page: https://yespress.io/scot-wingo
Published by YesPress — https://yespress.io
Last updated: 2026-10-25