# Schoen Cooperman Research

> Schoen Cooperman Research is a New York strategic research consultancy that applies campaign-style polling, segmentation, message testing and qualitative research to political races, advocacy campaigns and corporate growth problems. Its disclosed work ranges from Everytown and election reform to Apple Music, HBO NOW, Major League Baseball and Margaritaville, with an emphasis on turning audience evidence into a decision rather than merely delivering a survey.

- **Founded:** 2020
- **Headquarters:** New York, United States
- **Founders:** Douglas E. Schoen (Founder and Partner), Carly Cooperman (CEO and Partner)
- **Team size:** 11-50 employees according to LinkedIn
- **Products:** Survey research, Qualitative research, Audience definition and segmentation, Message development and ad testing, Strategic communications and campaign execution
- **Notable:** The firm says its Apple Music work helped the service build more than 10 million paying subscribers and generate over $100 million in monthly revenue within six months of the engagement., The firm says its HBO NOW research and strategy supported the launch and growth to 10 million subscribers over five years., Its MLB work contributed research to fan-engagement strategy and negotiation planning for the 2021 Collective Bargaining Agreement.

## Products & services

- **Survey research** — Quantitative polling designed to measure opinion, behavior and the viability of messages or initiatives.
- **Qualitative research** — Focus groups and in-depth research used to surface motivations, language and objections.
- **Audience definition and segmentation** — Profiles and analytical segments that identify persuadable, high-value or under-engaged groups.
- **Message development and ad testing** — Testing and refinement of messages, creative and digital advertising before or during a campaign.
- **Strategic communications and campaign execution** — Recommendations spanning positioning, reputation, crisis communications, media strategy and activation.
- **Advanced analytics** — Techniques including MaxDiff analysis and strategic modeling to rank priorities and guide decisions.

## Achievements

- The firm says its Apple Music work helped the service build more than 10 million paying subscribers and generate over $100 million in monthly revenue within six months of the engagement.
- The firm says its HBO NOW research and strategy supported the launch and growth to 10 million subscribers over five years.
- Its MLB work contributed research to fan-engagement strategy and negotiation planning for the 2021 Collective Bargaining Agreement.
- Its advocacy work supported ranked-choice voting in Maine in 2016 and nonpartisan redistricting initiatives in Colorado, Michigan, Missouri and Utah in 2018.
- Founder Doug Schoen was named Pollster of the Year by the American Association of Political Consultants for work on Bill Clinton's 1996 reelection campaign.
- The firm reports work across all 50 U.S. states and more than 20 countries.

## Latest updates

- **2026-05** — The public team page added strategist Georgia Callahan, whose work includes polling for political candidates and nonprofits.
- **2025-04** — A third-year Government Communications Study examined resource constraints, collaboration and election effects among government communicators.
- **2024-12** — The firm and George Washington University released a post-election study of 800 U.S. adults on trust in government and information sources.
- **2024-09** — The team page added strategist Hannah Book, with work spanning gun safety, climate, reproductive freedom and voting rights.

## Links

- Website: https://schoencooperman.com
- LinkedIn: https://www.linkedin.com/company/schoencoopermanresearch

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Profile page: https://yespress.io/schoen-cooperman-research
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Last updated: 2026-09-19