# Scanbuy - A Kezzler Company

> Scanbuy is the smart packaging and QR engagement business acquired by Kezzler in February 2025. It gives enterprise brands tools to manage dynamic QR codes, publish digital product information, and measure consumer interactions, with access to Kezzler’s product identity and traceability capabilities.

- **Founded:** 2000
- **Headquarters:** New York, United States
- **Founders:** Olivier Attia (Founder; early CEO), Avi Chai Outmezguine (Co-founder; former CEO and chairman)
- **Products:** Scanbuy QR Engagement, Scanbuy Smart Packaging, SmartFacts implementation, Kezzler traceability platform integration
- **Notable:** Operating since 2000, before smartphones became commonplace., Reported ScanLife installation on more than 35 million devices and more than 10,000 business accounts in April 2011., Established a traceability partnership with Kezzler in 2017.

## Products & services

- **Scanbuy QR Engagement** — Enterprise QR creation, management, contextual routing, consumer experiences, and scan analytics across packaging and marketing media.
- **Scanbuy Smart Packaging** — Cloud-based package activation and digital labeling, including SmartLabel and GS1 Digital Link-compliant QR codes, with multi-brand, multi-language support.
- **SmartFacts implementation** — Digital product information for Australia and New Zealand; Kezzler announced a Superpop implementation in May 2026.
- **Kezzler traceability platform integration** — Access to product and batch identities, lifecycle events, and structured traceability data alongside the acquired consumer engagement offering.

## Achievements

- Operating since 2000, before smartphones became commonplace.
- Reported ScanLife installation on more than 35 million devices and more than 10,000 business accounts in April 2011.
- Established a traceability partnership with Kezzler in 2017.
- Smart packaging and QR engagement business acquired by Kezzler in February 2025.

## Latest updates

- **2026-06** — Kezzler published guidance on QR consumer engagement strategy, including clear scan invitations and fast mobile experiences.
- **2026-05** — Superpop launched a Kezzler-powered SmartFacts experience during its transition from the Movietime brand.
- **2025-05** — Product leaders discussed integration priorities and the challenge of collecting data from disconnected systems.
- **2025-02** — Kezzler acquired Scanbuy’s smart packaging and QR engagement business in a cash carve-out; the data AI business remained independent.

## Links

- Website: https://kezzler.com/
- LinkedIn: https://www.linkedin.com/company/scanbuy/
- Twitter/X: https://twitter.com/scanbuy
- YouTube: https://www.youtube.com/channel/UCI0kfaetPpBjmDb_n7hcCvw
- Facebook: https://www.facebook.com/ScanLife

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Profile page: https://yespress.io/scanbuy-a-kezzler-company
Published by YesPress — https://yespress.io
Last updated: 2026-10-04