# Scalify

> Scalify is an AI-powered ad management and automation platform that lets businesses launch, analyze, optimize, and scale Facebook, Instagram, TikTok, and Google ads from a single dashboard. Built originally as a Shopify app for e-commerce and dropshipping store owners, it automates the grunt work of media buying - building hundreds of custom and lookalike audiences in seconds, generating ad creatives and copy with AI, running 24/7 rule-based optimization, and shifting budget toward winning ads - so smaller brands can advertise like they have an in-house agency without the agency price tag.

- **Founded:** 2018
- **Headquarters:** London, England, United Kingdom
- **Founders:** Yassir Ennazk (Founder & CEO)
- **Team size:** Small team (~7 employees per data record)
- **Products:** Sato AI, Create, Launch, Analyze, Automate
- **Notable:** Bootstrapped from a single Shopify app in 2018 into a multi-platform AI ad suite spanning Meta, TikTok, and Google., Lets users generate up to 200 custom and lookalike audiences in seconds., Maintains a presence on the Shopify App Store (around a 4-star rating) and Product Hunt.

## Products & services

- **Sato AI** — An AI agent that generates complete campaigns from a simple prompt - creatives, copy, and targeting - and continuously reads performance data to spot waste, scale winners, and keep campaigns healthy around the clock.
- **Create** — AI-powered ad creative and copy generation, with the ability to import assets from any web page or upload your own and build ads manually in one place.
- **Launch** — Single-click deployment of campaigns across Meta (Facebook/Instagram), TikTok, and Google Shopping from one dashboard.
- **Analyze** — A unified analytics dashboard that brings Meta and TikTok data together to compare spend, ROAS, CPA, delivery stability, and pacing without exporting spreadsheets.
- **Automate** — Rule-based optimization running 24/7 that turns off wasteful ads, reactivates ads with scaling potential, and shifts budget toward winners with cost protection.
- **Scale** — Automatic budget increases when ROAS targets are met, plus lookalike and split-test audiences to scale winning ads without breaking them.
- **Audiences** — Create up to 200 custom and lookalike audiences in seconds using interest-based templates, demographics, events, location, product category, and AI-driven segmentation.
- **Retargeting & Funnel Builder** — Pixel-based audience building for remarketing and a visual customer-journey funnel builder.

## Achievements

- Bootstrapped from a single Shopify app in 2018 into a multi-platform AI ad suite spanning Meta, TikTok, and Google.
- Lets users generate up to 200 custom and lookalike audiences in seconds.
- Maintains a presence on the Shopify App Store (around a 4-star rating) and Product Hunt.
- Offers fixed pricing decoupled from ad spend - unusual in a category that often charges a percentage of budget.

## Latest updates

- **2024-01** — Repositioned around Sato AI - an AI agent that builds full campaigns from a single prompt and runs continuous optimization across Meta and TikTok.
- **2024-01** — Expanded supported channels to include TikTok and Google Shopping alongside Facebook and Instagram.

## Links

- Website: https://scalify.com
- LinkedIn: https://www.linkedin.com/company/scalifyapp
- Twitter/X: https://twitter.com/scalify
- Facebook: https://facebook.com/scalifyapp

---

Profile page: https://yespress.io/scalify
Published by YesPress — https://yespress.io
Last updated: 2026-06-12