# Scale

> Scale is a privately held New York advisory firm founded in 2022 by communications executives Sam Davis and Jimmy Asci. Its 26-person team counsels CEOs, founders and boards on executive positioning, crisis response, media relations, corporate messaging, social media and digital communication, with particular attention to the reputational pressure created by disruptive technology, stakeholder activism and geopolitical change.

- **Founded:** 2022
- **Headquarters:** New York, United States
- **Founders:** Sam Davis (Founder and Co-CEO), Jimmy Asci (Founder and Co-CEO)
- **Products:** CEO advisory, Executive communications, Crisis communications, Media relations, Social and digital media
- **Notable:** Built a team of 26 employees after launching in 2022., Assembled leadership experience spanning Fortune 500 CEO counsel, crisis communications, investor relations, social media, politics, professional sports and arts institutions., Co-founder Sam Davis has advised boards and CEOs of Fortune 500 companies and previously built Teneo's digital and social media practice.

## Products & services

- **CEO advisory** — Strategic counsel for chief executives and boards on positioning, stakeholder expectations and consequential public decisions.
- **Executive communications** — Executive messaging and communication strategy across speeches, interviews, internal audiences and public platforms.
- **Crisis communications** — Counsel for leaders and organizations responding to reputational pressure, special situations and fast-moving scrutiny.
- **Media relations** — Narrative development, media positioning and preparation for interaction with journalists and public audiences.
- **Social and digital media** — Strategy for executive voice, influence and stakeholder engagement across digital platforms.

## Achievements

- Built a team of 26 employees after launching in 2022.
- Assembled leadership experience spanning Fortune 500 CEO counsel, crisis communications, investor relations, social media, politics, professional sports and arts institutions.
- Co-founder Sam Davis has advised boards and CEOs of Fortune 500 companies and previously built Teneo's digital and social media practice.
- Co-founder Jimmy Asci has advised leaders associated with companies including Coca-Cola, Uber, IBM, Delta Air Lines, Sony Music, Santander, WW and WeWork.

## Latest updates

- **2025-01** — Sam Davis appeared in an Association of Corporate Counsel webcast about the legal, communications and reputational challenges surrounding corporate DEI initiatives.
- **2024-11** — Scale updated its public biography for co-founder Sam Davis, emphasizing counsel to boards and Fortune 500 CEOs across new media platforms.
- **2023-09** — Scale published its current identity and corporate logo on its website.

## Links

- Website: https://scalestrategy.com
- LinkedIn: https://www.linkedin.com/company/scale-strategy

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Profile page: https://yespress.io/scale
Published by YesPress — https://yespress.io
Last updated: 2026-09-20