# Scale Yourself

> Scale Yourself is a coaching and content platform for venture-backed startup founders, built by Amy Buechler - a licensed psychotherapist who spent nearly five years as Y Combinator's first in-house founder coach. It combines one-on-one coaching, a vetted network of ex-founder coaches, and a free framework library called The User Manual for Founder Psychology to help founders scale their psychology, relationships, and leadership alongside their companies.

- **Founded:** 2019
- **Headquarters:** San Francisco, California, United States
- **Founders:** Amy Buechler (Founder & CEO)
- **Team size:** 2 employees
- **Products:** The User Manual for Founder Psychology, 1-on-1 Coaching with Amy Buechler, Founder Coach Matchmaking
- **Notable:** Amy Buechler was Y Combinator's first and only in-house founder coach (2015-2019)., Coached roughly 2,000 founders and supported an estimated 10,000+ across her career., Featured in Fortune, Fast Company, CNN, The Information, and Every.to.

## Products & services

- **The User Manual for Founder Psychology** — A free, growing library of frameworks and tools built from a decade of coaching YC founders - covering processing hard emotions, navigating cofounder conflict, and leading through hypergrowth.
- **1-on-1 Coaching with Amy Buechler** — Personalized, long-term founder coaching for a small number of VC-funded seed-stage founders, with weekly sessions and async support, typically running until acquisition or IPO.
- **Founder Coach Matchmaking** — A service that matches founders with a vetted founder coach - ex-founders, operators, and psychotherapists - typically within 3 days.

## Achievements

- Amy Buechler was Y Combinator's first and only in-house founder coach (2015-2019).
- Coached roughly 2,000 founders and supported an estimated 10,000+ across her career.
- Featured in Fortune, Fast Company, CNN, The Information, and Every.to.
- Described by Every.to as 'Y Combinator's most sought-after executive coach.'
- Connected 100+ founders with a founder coach within months of launching the matchmaking service (2024).

## Latest updates

- **2024-04** — Passed a milestone of connecting 100+ founders with a founder coach through the matchmaking service since tracking began in November 2023.
- **2023-11** — Launched the founder coach matchmaking service, expanding beyond Amy Buechler's personal 1-on-1 practice.

## Links

- Website: https://scaleyourself.com
- LinkedIn: https://www.linkedin.com/in/amybuechler/
- Twitter/X: https://x.com/amybue

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Profile page: https://yespress.io/scale-yourself
Published by YesPress — https://yespress.io
Last updated: 2026-07-30