# Sayge

> Sayge is a New York-based coaching platform that gives everyday employees - not just executives - ongoing 1:1 access to vetted, ICF-certified professional coaches. Founded in 2017 by Jamie Bryan and Katie Stricker under the banner 'Coaching for the Rest of Us,' the company pairs employees with a personal coach, runs biweekly virtual sessions, and hands employers dashboards that track progress and impact. After raising $1.75M in seed funding, Sayge was acquired by employee-benefits platform Bennie in October 2023 and now operates as part of Bennie's benefits suite.

- **Founded:** 2017
- **Headquarters:** New York, United States
- **Founders:** Jamie Bryan (Co-Founder & CEO), Katie Stricker (Co-Founder & Chief Coaching Officer)
- **Team size:** ~57 employees (pre-acquisition)
- **Products:** 1:1 Coaching Platform, Biweekly Coaching Sessions, Progress & Impact Dashboards, Tiered Plans
- **Notable:** Launched 'Coaching for the Rest of Us' in September 2017, extending coaching beyond executives., Raised $1.75M in seed funding led by Right Side Capital Management (Oct 2021)., Built a vetted, 100% coaching-dedicated, ICF-certified coach community.

## Products & services

- **1:1 Coaching Platform** — Matches employees with vetted, ICF-certified coaches for ongoing, personalized professional development, with the ability to rematch anytime.
- **Biweekly Coaching Sessions** — Regular live virtual 1:1 sessions between employees and their dedicated coach.
- **Progress & Impact Dashboards** — Proprietary reporting that gives employers analytics on engagement, performance and coaching ROI, plus 360 reviews and engagement reports.
- **Tiered Plans** — Enterprise (250+ employees), Small Business (2-249 employees), and Individual plans.

## Achievements

- Launched 'Coaching for the Rest of Us' in September 2017, extending coaching beyond executives.
- Raised $1.75M in seed funding led by Right Side Capital Management (Oct 2021).
- Built a vetted, 100% coaching-dedicated, ICF-certified coach community.
- Acquired by employee-benefits platform Bennie in October 2023.

## Latest updates

- **2023-10** — Bennie acquires Sayge to offer 1:1 coaching at scale within its employee-benefits platform.
- **2021-10** — Sayge raises $1.7M seed round to help companies provide personalized coaching at scale.
- **2017-09** — Sayge launches publicly with the mission of 'Coaching for the Rest of Us.'

## Links

- Website: https://hellosayge.com
- LinkedIn: https://www.linkedin.com/company/sayge
- Instagram: https://www.instagram.com/hellosayge
- Facebook: https://facebook.com/hellosayge

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Profile page: https://yespress.io/sayge
Published by YesPress — https://yespress.io
Last updated: 2026-07-02