# SavvyMoney

> SavvyMoney supplies embedded credit scores, reports, monitoring, financial education, personalized offers, analytics, and lending and account-opening tools to U.S. banks, credit unions, and fintechs. Its institutional customers use the platform to connect consumer financial wellness with engagement and lending growth.

- **Founded:** 2009
- **Headquarters:** Dublin, United States
- **Founders:** Scott Crawford (Founder; former CEO of predecessor DebtGoal)
- **Products:** Credit Score & Financial Wellness, Offers Engine, Analytics & Competitive Intelligence, Loan Application Submission, CreditSnap lending and deposit onboarding
- **Notable:** Served 796 financial institutions at the January 2022 funding announcement., Reported more than 1,500 institution partners at the October 2025 investment announcement and more than 1,600 in 2026 materials., Ranked No. 2,227 on the 2026 Inc. 5000; fourth consecutive appearance.

## Products & services

- **Credit Score & Financial Wellness** — Embedded credit scores, reports, monitoring alerts, score simulation, goal tracking, and education within digital banking.
- **Offers Engine** — Personalized pre-qualified offers and targeted lending opportunities for financial institution partners.
- **Analytics & Competitive Intelligence** — Credit trends, external loan visibility, wallet share analysis, campaign targeting, and performance measurement.
- **Loan Application Submission** — Streamlined application submission using integrations including MeridianLink; documented three-click deployment at All In Credit Union in May 2022.
- **CreditSnap lending and deposit onboarding** — Loan origination, deposit, and account-opening capabilities added through the May 2025 acquisition.
- **Allstate Identity Restoration integration** — Access to identity recovery support through the credit-score experience at participating institutions.
- **Home Value & Equity** — Pilot launched May 2026; eligible homeowners see estimated property value, mortgage balance, and available equity within the credit-score dashboard.

## Achievements

- Served 796 financial institutions at the January 2022 funding announcement.
- Reported more than 1,500 institution partners at the October 2025 investment announcement and more than 1,600 in 2026 materials.
- Ranked No. 2,227 on the 2026 Inc. 5000; fourth consecutive appearance.
- All In Credit Union company-published case study reports application completion rising from approximately 45% to 63%.
- U.S. Eagle FCU company-published case study reports USD 22 million in SavvyMoney-influenced loans during 2025.

## Latest updates

- **2026-10** — Program privacy policy updated October 9, 2026.
- **2026-08** — 2026 Inc. 5000 profile lists SavvyMoney at No. 2,227.
- **2026-05** — Announced Home Value & Equity pilot on May 13.
- **2026-04** — Published U.S. Eagle FCU case study on member insights and loan campaigns.
- **2026-01** — Announced Allstate Identity Protection partnership on January 15.
- **2025-10** — Announced USD 225 million minority investment on October 27.

## Links

- Website: https://www.savvymoney.com/
- LinkedIn: https://www.linkedin.com/company/savvymoney/
- Twitter/X: https://twitter.com/savvymoneytip
- Instagram: https://www.instagram.com/savvymoney/
- Facebook: https://www.facebook.com/SavvyMoney

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Profile page: https://yespress.io/savvymoney
Published by YesPress — https://yespress.io
Last updated: 2026-10-25