# Savage X Fenty

> Savage X Fenty is Rihanna's inclusive lingerie, loungewear and apparel brand, launched in 2018 as a joint venture with TechStyle Fashion Group. Built around radical size inclusivity (30+ bra sizes, XS-4X), it sells direct-to-consumer through an Xtra VIP membership model and an expanding wholesale footprint in Nordstrom, Galeries Lafayette and Selfridges. Backed by L Catterton, Neuberger Berman and Advent International, the company reached a reported $1 billion valuation and turned an annual Amazon Prime Video runway show into an Emmy-winning cultural event. It positions itself as the inclusive, unapologetic alternative to the old Victoria's Secret playbook.

- **Founded:** 2018
- **Headquarters:** El Segundo, California, United States
- **Founders:** Robyn Rihanna Fenty (Founder, Executive Chair & Chief Creative Officer (CEO 2018-2023))
- **Team size:** ~420 employees
- **Products:** Lingerie & Bras, Loungewear & Apparel, Men's Essentials, Savage X Fenty Sport, Bridal
- **Notable:** Sold out its debut collection within a month of its May 2018 launch, Reached a reported $1 billion valuation after its 2021 Series B, Raised roughly $330M total across Series A-C from L Catterton, Neuberger Berman and Advent International

## Products & services

- **Lingerie & Bras** — Bras, bralettes, panties and sets across 30+ bra sizes (roughly 30A to 46DDD) and apparel sizes XS to 4X.
- **Loungewear & Apparel** — Loungewear, sleepwear, robes and everyday apparel designed with the same inclusive size range.
- **Men's Essentials** — Men's underwear, boxers and pajamas, including plus-size options - the brand's expansion beyond women's intimates.
- **Savage X Fenty Sport** — Activewear and sport-focused line extending the brand into athletic and women's-sports adjacent categories.
- **Bridal** — Bridal lingerie and styles for weddings and special occasions.
- **Xtra VIP Membership** — Subscription program offering member pricing, early access to drops, exclusive sets and curated boxes.

## Achievements

- Sold out its debut collection within a month of its May 2018 launch
- Reached a reported $1 billion valuation after its 2021 Series B
- Raised roughly $330M total across Series A-C from L Catterton, Neuberger Berman and Advent International
- Produced the Emmy-winning Savage X Fenty Show on Amazon Prime Video
- Helped make Rihanna the first Black woman with two billion-dollar companies (with Fenty Beauty)
- Expanded from online-only to global wholesale (Nordstrom, Galeries Lafayette, Selfridges) by 2024
- Set an industry benchmark with 30+ bra sizes and apparel from XS to 4X

## Latest updates

- **2025-06** — Doubled down on inclusion-led marketing even as competitors scaled back DEI commitments, per Axios.
- **2024-09** — Entered nine Galeries Lafayette stores in France, expanding European wholesale.
- **2024-08** — Launched in 16 Nordstrom stores and on Nordstrom.com; CEO Hillary Super departed to lead Victoria's Secret.
- **2023-06** — Rihanna stepped back from CEO to Executive Chair; Hillary Super (ex-Anthropologie) named CEO.
- **2022-01** — Closed $125M Series C led by Neuberger Berman, bringing total funding near $300-330M.

## Links

- Website: https://www.savagex.com
- LinkedIn: https://www.linkedin.com/company/savagexfenty
- Twitter/X: https://twitter.com/SavageXFenty
- YouTube: https://www.youtube.com/@SavageXFenty
- Instagram: https://www.instagram.com/savagexfenty
- Facebook: https://facebook.com/SavageXFenty/
- TikTok: https://www.tiktok.com/@savagexfenty

---

Profile page: https://yespress.io/savage-x-fenty
Published by YesPress — https://yespress.io
Last updated: 2026-06-12