# Savage Brands

> Savage Brands is a privately held Houston consultancy and agency that combines brand strategy, organizational culture, communications, design, and growth marketing for companies at consequential moments such as leadership changes, mergers, expansion, and reputation shifts. Founded by Paula Savage as a freelance design practice in 1973, the firm is now led by her daughter, Bethany Andell, and differentiates itself by treating brand and culture as operating systems rather than decorative outputs.

- **Founded:** 1973
- **Headquarters:** Houston, United States
- **Founders:** Paula Savage Hansen (Founder)
- **Products:** Brand Strategy & Identity, Culture & Workforce Alignment, Growth Marketing, Fractional Talent, Executive Brand & Communications
- **Notable:** More than 50 years in practice, beginning with Paula Savage's freelance work in 1973., Helped create and launch Civeo as one unified brand from five companies operating across three countries., A 2022 Champion Fiberglass campaign delivered a reported 24% landing-page conversion rate, nearly 500 first-party leads, and contributed to an integrated plan associated with 50% year-over-year sales growth.

## Products & services

- **Brand Strategy & Identity** — Research, positioning, messaging, visual identity, brand systems, and implementation designed to align differentiation with business strategy.
- **Culture & Workforce Alignment** — Culture discovery, employer branding, employee experience, launch programs, leadership support, rituals, toolkits, and measurement.
- **Growth Marketing** — Go-to-market strategy, demand generation, content, campaigns, media, SEO, and marketing systems tied to measurable growth.
- **Fractional Talent** — Embedded senior marketing, communications, or creative leadership for organizations needing experienced direction without a permanent executive hire.
- **Executive Brand & Communications** — Executive positioning, voice, visibility, and communications for leaders whose public presence shapes organizational trust.

## Achievements

- More than 50 years in practice, beginning with Paula Savage's freelance work in 1973.
- Helped create and launch Civeo as one unified brand from five companies operating across three countries.
- A 2022 Champion Fiberglass campaign delivered a reported 24% landing-page conversion rate, nearly 500 first-party leads, and contributed to an integrated plan associated with 50% year-over-year sales growth.
- Won a 2023 Gold Stevie for the Champion Fiberglass campaign and a Bronze Stevie for BoyarMiller's professional-services campaign.
- The BoyarMiller program reported 2.9 million display and retargeting impressions, 618 Google Ads leads, and three number-one Google search rankings.
- Vulcan Industrial's employer-brand work received a 2025 Houston Business Marketing Alliance Lantern Award and first place for Best Employer Brand Launch at the 2025 Rally Awards.
- Savage Brands was listed as a Gold Stevie winner for the Vulcan Industrial employer-brand strategy and launch in the Achievement in Employer Branding Campaign category.

## Latest updates

- **2026-08** — Savage unveiled an evolved position and identity centered on being the connective force behind pivotal business moments, with brand, culture, and marketing framed as enterprise-value disciplines.
- **2026-04** — The firm published its view that joy, connection, and shared experience are designed elements of workplace culture, not incidental perks.
- **2026-03** — Savage published a detailed two-generation company history covering Paula Savage's early design career, the firm's digital experiments, and Bethany Andell's succession.
- **2025-11** — The Vulcan Industrial employer-brand launch received a Lantern Award after winning first place nationally at the 2025 Rally Awards.
- **2023-06** — Savage announced national Stevie recognition for campaigns created with Champion Fiberglass and BoyarMiller.

## Links

- Website: https://savagebrands.com
- LinkedIn: https://www.linkedin.com/company/savagebrands
- Twitter/X: https://twitter.com/savagebrands
- Instagram: https://www.instagram.com/savagebrands/
- Facebook: https://facebook.com/savagebrands

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Profile page: https://yespress.io/savage-brands
Published by YesPress — https://yespress.io
Last updated: 2026-09-24