# Satschel, Inc.

> Satschel, Inc. is a Whitefish, Montana-based financial technology company building frictionless compliance and investment infrastructure with blockchain, biometrics, and AI. Its Simplici platform compresses KYC, KYB, AML, accreditation, and e-signature into a mobile-first onboarding flow that runs in about four minutes, while its subsidiary Liquidity.io operates an SEC-regulated Digital Alternative Trading System for tokenized, traditionally illiquid assets.

- **Founded:** 2021
- **Headquarters:** Whitefish, Montana, United States
- **Founders:** Austin Trombley (Chief Executive Officer), Eric Choi (President and Chairman of the Board (COO as of Jan 2026)), Snehal Kundalkar (Technology / Product Executive)
- **Team size:** ~12 employees
- **Products:** Simplici, Liquidity.io, SimpliciSign
- **Notable:** Built an onboarding-plus-compliance flow (KYC/KYB/AML/e-sign) that completes in roughly four minutes., Secured an SEC-regulated broker-dealer and Digital ATS license through subsidiary Liquidity.io., Raised a $5.2M seed round and later a $15M strategic investment from ETHZilla for a 15% stake.

## Products & services

- **Simplici** — A mobile-first, biometric-enabled account origination and compliance platform that unifies KYC, KYB, AML, investor accreditation, fraud mitigation, and e-signature (SimpliciSign) under a Single Source Compliance framework - completing onboarding and fund transfer in roughly 3-4 minutes.
- **Liquidity.io** — A wholly owned subsidiary operating an SEC-regulated broker-dealer and Digital Alternative Trading System (ATS), with a no-code API-minting solution that turns traditionally illiquid and real-world assets into tradable digital instruments.
- **SimpliciSign** — Integrated, trademarked electronic signature and document workflow built into the Simplici onboarding flow.

## Achievements

- Built an onboarding-plus-compliance flow (KYC/KYB/AML/e-sign) that completes in roughly four minutes.
- Secured an SEC-regulated broker-dealer and Digital ATS license through subsidiary Liquidity.io.
- Raised a $5.2M seed round and later a $15M strategic investment from ETHZilla for a 15% stake.
- Trademarked the SimpliciSign and Single Source Compliance offerings.

## Latest updates

- **2025-10** — ETHZilla announced a strategic partnership and $15M investment for a 15% stake in Satschel, gaining rights to list Ethereum L2 tokens on Liquidity.io's regulated ATS.
- **2026-01** — Eric Choi transitioned to Chief Operating Officer of Satschel while remaining Chairman of the Board, focusing on product and partnership growth.
- **2023-10** — Launched Simplici, delivering end-to-end onboarding and compliance in under four minutes.

## Links

- Website: https://satschel.com
- LinkedIn: http://www.linkedin.com/company/satschel-inc1
- Twitter/X: https://twitter.com/satschel

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Profile page: https://yespress.io/satschel-inc
Published by YesPress — https://yespress.io
Last updated: 2026-07-02