# Sath Nelakonda

> Sath Nelakonda is the CEO and CTO of Cinarra Systems, a SoftBank company that turns mobile network signals into privacy-safe advertising and venue analytics. A co-founder of the company since 2013, he came out of the deep plumbing of the internet - IP/MPLS routing at TiMetra, then Alcatel-Lucent, then Juniper - and now runs an ad-tech outfit built on telco-grade data.

- **Role:** CEO & CTO at Cinarra Systems
- **Organizations:** Cinarra Systems, SoftBank, Juniper Networks, Alcatel-Lucent, TiMetra
- **Education:** Undergraduate degree, Jawaharlal Nehru Technological University, Graduate degree, University of Iowa
- **Known for:** Co-founded Cinarra Systems in 2013, Led the company through Series B funding (~$20M) and total funding of ~$24.5M, Helped position Cinarra for acquisition by SoftBank in 2020

## Career timeline

- **pre-2013** — Director of IP forwarding team at Juniper Networks
- **pre-2013** — Engineer at Alcatel-Lucent (joined via TiMetra acquisition); led IP/MPLS routing and bootstrapped 4G EPC mobile packet gateway products
- **2013** — Co-founded Cinarra Systems; Director of Engineering
- **2015** — Became VP of Engineering at Cinarra; Series B funding round closed (~$20M)
- **2018** — VP of Technology & Carrier Partnerships
- **2020** — Cinarra acquired by SoftBank
- **2021** — Named CTO of Cinarra Systems
- **2022** — Named CEO of Cinarra Systems (holding both CEO and CTO roles)

## Achievements

- Co-founded Cinarra Systems in 2013
- Led the company through Series B funding (~$20M) and total funding of ~$24.5M
- Helped position Cinarra for acquisition by SoftBank in 2020
- Bootstrapped 4G EPC mobile packet gateway products at Alcatel-Lucent
- Led major IP/MPLS routing projects at TiMetra

## Latest updates

- **2022-10** — Appointed CEO of Cinarra Systems while continuing as CTO.

## Links

- Website: https://cinarra.com
- LinkedIn: https://www.linkedin.com/in/sath-nelakonda
- YouTube: https://www.youtube.com/watch?v=ALuyyjgcc-E
- Facebook: https://facebook.com/pages/Cinarra-Systems/373462032849932

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Profile page: https://yespress.io/sath-nelakonda
Published by YesPress — https://yespress.io
Last updated: 2026-05-15