# Sasha Novakovich

> Sasha Novakovich is the Founder and CEO of Alchemy Cloud, a San Francisco-based enterprise SaaS company bringing AI-powered lab management and product development software to the specialty chemicals and applied sciences industries. Born in Russia and raised in Los Angeles after immigrating at age five, she built her first company in 1999, sold it to CNET, spent years as an angel investor backing female-led startups, and then spotted a glaring gap - brilliant chemists stuck doing brilliantly manual work with spreadsheets. Alchemy is her answer: a connected lab platform that merges ELN, LIMS, DOE, and AI into one system to help companies like those in beauty, food, building materials, and industrial chemicals bring better products to market faster.

- **Role:** Founder & CEO at Alchemy Cloud, Inc.
- **Organizations:** Alchemy Cloud, Inc., GetConnected, Inc., TIZE, Inc., Accenture, Andersen Consulting
- **From:** Russia
- **Nationality:** American
- **Education:** B.A. in Political Economy, University of California, Berkeley, MBA, Harvard Business School
- **Known for:** Founded and sold GetConnected, Inc. to CNET (2010), Built Alchemy Cloud to $14M annual revenue with 53 employees, Raised $9.48M+ in total venture funding for Alchemy Cloud

## Career timeline

- **1994-1997** — Business Analyst and Senior Business Analyst at Accenture / Andersen Consulting
- **1999** — Founded GetConnected, Inc. - vertical SaaS serving the telecom industry; also processed voice, data, and video service transactions for retailers
- **2007-2008** — Entrepreneur-in-Residence at Harvard Business School
- **2007-2016** — Active angel investor backing early-stage and female-founded startups (portfolio includes Attivio, Happiest Baby, Joyable, Volition)
- **2010** — GetConnected, Inc. acquired by CNET
- **2016** — CEO at TIZE, Inc.
- **2017** — Founded Alchemy Cloud, Inc. after acquiring tizecloud.com; observed highly educated chemists using antiquated manual tools through an angel investment in a chemicals project management company
- **2017** — Alchemy raises Seed round from Bowery Capital and South Central Ventures
- **2019** — Presented 'A Digital Before & After' at MNYCA Fall Forum on digital transformation in coatings and chemical industries
- **2022** — Spoke at C&EN webinar on 'Unlocking the Benefits of AI for Research and Product Development'
- **2022** — Raised $3M in venture funding (August 2022)
- **2024** — Participated in Rethinking Materials conference panel on AI and circular economy
- **2024** — Featured in Bowery Capital 'Vertical Visionaries' series

## Achievements

- Founded and sold GetConnected, Inc. to CNET (2010)
- Built Alchemy Cloud to $14M annual revenue with 53 employees
- Raised $9.48M+ in total venture funding for Alchemy Cloud
- Angel investor backing notable companies including Attivio, Happiest Baby, Joyable, and Volition
- Alchemy Cloud achieved AICPA SOC 2 certification and ISO/IEC 27001:2022 certification
- Alchemy Cloud awarded EcoVadis 2025 sustainability medal (top 35%)
- Second-time founder with successful exit before founding Alchemy
- Strong advocate for female founders and women in tech
- Published article on gender equity in startup ecosystems in Serbian Entrepreneurs

## Latest updates

- **2024-06** — Participated in Rethinking Materials 2024 conference discussing AI's role in circular economy and sustainable packaging value chains
- **2024-01** — Featured in Bowery Capital 'Vertical Visionaries' series discussing her journey building Alchemy Cloud
- **2022-08** — Raised $3M in venture funding for Alchemy Cloud
- **2022-11** — Spoke at American Chemical Society C&EN webinar on AI for research and product development

## Links

- Website: https://alchemy.cloud
- LinkedIn: https://www.linkedin.com/in/sashanovakovich/
- Twitter/X: https://twitter.com/AlchemyHQ
- Facebook: https://www.facebook.com/AlchemyCloudInc/

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Profile page: https://yespress.io/sasha-novakovich
Published by YesPress — https://yespress.io
Last updated: 2026-05-11