# Sarah Sylvester

> Sarah Sylvester is the Chief Marketing Officer of Lands' End, the first person to hold that title at the heritage American apparel and home brand in nearly a decade. She joined in April 2026 after almost 20 years at Victoria's Secret, where she rose from intern to Executive Vice President of Marketing and led high-profile brand reinvention work across the Victoria's Secret and PINK labels. A customer-first marketer known for balancing heritage with modern, data-informed storytelling, she now leads Lands' End's brand-building push as part of its turnaround and joint venture with WHP Global.

- **Role:** Chief Marketing Officer at Lands' End
- **Organizations:** Lands' End, Victoria's Secret, WHP Global (joint venture partner)
- **Nationality:** American
- **Education:** Bachelor's degree in Marketing, The Ohio State University, Fisher College of Business
- **Known for:** Rose from intern to Executive Vice President of Marketing over a nearly 20-year career at Victoria's Secret, Led marketing for both the Victoria's Secret and PINK brands beginning in 2021, Directed high-impact brand reinvention campaigns during Victoria's Secret's brand transformation

## Career timeline

- **2006** — Began her career at Victoria's Secret, starting as an intern after graduating from Ohio State's Fisher College of Business
- **2006-2021** — Rose through a series of marketing roles across roughly two decades at Victoria's Secret
- **2021** — Took on leadership of both the Victoria's Secret and PINK marketing organizations
- **2023** — Spoke at Adweek's Commerceweek 2023 as a Victoria's Secret marketing leader
- **2024** — Served as Executive Vice President of Marketing at Victoria's Secret, leading high-impact brand reinvention efforts
- **2025** — Departed Victoria's Secret (as of January 2025)
- **2026** — Named Chief Marketing Officer of Lands' End - its first CMO since 2016 - effective April 1, 2026

## Achievements

- Rose from intern to Executive Vice President of Marketing over a nearly 20-year career at Victoria's Secret
- Led marketing for both the Victoria's Secret and PINK brands beginning in 2021
- Directed high-impact brand reinvention campaigns during Victoria's Secret's brand transformation
- Named the first Chief Marketing Officer at Lands' End in nearly a decade
- Recruited to help lead Lands' End's turnaround following its joint venture with WHP Global

## Latest updates

- **2026-03** — Lands' End announced Sarah Sylvester as its first Chief Marketing Officer in nearly ten years, part of its turnaround and WHP Global joint venture.
- **2026-04** — Officially began her role as CMO of Lands' End, entering what she called a 'listening and learning' period focused on customers and team.

## Links

- Website: https://landsend.com
- LinkedIn: http://www.linkedin.com/in/sarahsylvester184
- Twitter/X: https://twitter.com/LandsEnd
- YouTube: https://www.youtube.com/watch?v=0o5Dvd2ZFYc
- Facebook: https://facebook.com/landsend

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Profile page: https://yespress.io/sarah-sylvester
Published by YesPress — https://yespress.io
Last updated: 2026-07-25