# Sarah Segal

> Sarah Segal is the founder and CEO of Segal Communications, a San Francisco communications agency serving consumer, hospitality, food, technology and other clients. A former broadcast reporter and Columbia journalism graduate, she has written about media relations and social strategy and spoken publicly about agency ownership, client concentration, hiring and delegation.

- **Role:** Founder and CEO at Segal Communications
- **Organizations:** Segal Communications, The Messina Group (former parent company), The Blueshirt Group, SHIFT Communications, CafePress, KRON 4, San Francisco Public Relations Round Table, Public Relations Society of America, San Francisco Bay Area Chapter
- **Education:** B.A. in International Relations, Occidental College, M.S. in Journalism, Columbia University Graduate School of Journalism
- **Known for:** Built Segal Communications and led it through a 2021 acquisition and a subsequent return to independence., Agency recognized in The PR Net Next Gen programs in 2023 and 2025., The PR Net’s 2023 entry reported 130% agency growth in the preceding year and more than 15 new clients.

## Career timeline

- **—** — First job after college at Brown Brothers Harriman in Boston, according to her 21 Hats account.
- **—** — Worked in research and production for CBS, NBC, Fox and WNYC; later reported on camera, ending her broadcast career at KRON 4.
- **—** — Held corporate communications responsibilities at CafePress and worked with The Blueshirt Group and SHIFT Communications.
- **2018** — Agency launch year given in the contemporaneous 2021 acquisition announcement and The PR Net; Segal recalled 2017 in a 2022 interview.
- **2021-09** — The Messina Group announced its acquisition of Segal Communications.
- **2022** — Segal later said the agency spun back out of its parent at the end of the year.
- **2023** — Discussed funding payroll with $20,000 of personal money after returning to independence; later described a client-loss reset during 2023.
- **2024-07** — Agency Mastery interview discussed client diversification, hybrid-office incentives and delegation.
- **2025** — The PR Net Next Gen recognition reported that the agency doubled full-time staff in 2024.
- **2026-02** — Agency announced vice president Katina Tinka Bush and account manager Gabriel Muñoz.

## Achievements

- Built Segal Communications and led it through a 2021 acquisition and a subsequent return to independence.
- Agency recognized in The PR Net Next Gen programs in 2023 and 2025.
- The PR Net’s 2023 entry reported 130% agency growth in the preceding year and more than 15 new clients.
- Published communications advice in agency articles, Forbes Councils and PR trade publications.

## Latest updates

- **2026-02** — Announced expanded agency leadership with Katina Tinka Bush as vice president and Gabriel Muñoz as account manager.
- **2026-04** — Published the agency article Crisis Happens. Chaos Is Optional. on April 20.
- **2026-08** — The agency’s July newsletter, published August 4, previewed an expansion and a late-summer celebration.

## Links

- Website: https://segalcommunications.com/
- LinkedIn: https://www.linkedin.com/in/sarahsegal
- Twitter/X: https://twitter.com/sarahsegal
- Instagram: https://www.instagram.com/segalcommunications/
- TikTok: https://www.tiktok.com/@segalcommunications

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Profile page: https://yespress.io/sarah-segal
Published by YesPress — https://yespress.io
Last updated: 2026-10-21