# Sarah Personette

> Sarah Personette is the CEO of Puck, the journalist-owned media company often described as 'Vanity Fair for the Substack era.' She took the top job in January 2024 after a career spent on the revenue side of media's biggest platforms - head of ad sales and Chief Customer Officer at Twitter through its 2022 sale, VP of global business marketing at Facebook, COO of Refinery29, and U.S. president of Universal McCann. At Puck she is betting that journalists are the original influencers, fusing the financial incentives of the creator economy with old-school reporting rigor, and pushing the company toward profitability while expanding into fashion, sports, and live events.

- **Role:** CEO at Puck
- **Organizations:** Puck, f7 Ventures, LifeStance Health, TileBar, Hackensack Meridian Riverview Hospital, All In Together
- **Nationality:** American
- **Education:** BA, Political Science and International Relations, Northwestern University
- **Known for:** Led Twitter's global revenue, ad sales, and customer relationships as Chief Customer Officer through the company's 2022 sale, Built and led Facebook's Global Agency Team as VP of Global Business Marketing, Became CEO of Puck and steered it toward profitability, with paid subscribers up roughly 30% year over year

## Career timeline

- **pre-2013** — Senior Vice President at Starcom Mediavest Group
- **2013-2014** — U.S. President of Universal McCann Worldwide
- **2014-2017** — VP of Global Business Marketing at Facebook, building and leading the Global Agency Team
- **2018** — Chief Operating Officer at Refinery29
- **2018** — Joined Twitter as VP, Global Client Solutions / Head of Client Solutions
- **2021** — Promoted to Chief Customer Officer at Twitter, overseeing global revenue
- **2022** — Departed Twitter following Elon Musk's acquisition
- **2024** — Named CEO of Puck, starting January 7

## Achievements

- Led Twitter's global revenue, ad sales, and customer relationships as Chief Customer Officer through the company's 2022 sale
- Built and led Facebook's Global Agency Team as VP of Global Business Marketing
- Became CEO of Puck and steered it toward profitability, with paid subscribers up roughly 30% year over year
- Helped position Puck around a journalist-owned, equity-sharing business model
- Serves on multiple boards including LifeStance Health (LSFT) and TileBar

## Latest updates

- **2024-01** — Named CEO of Puck, filling a role vacant since co-founder Joe Purzycki's 2023 departure.
- **2026-04** — Featured in The Verge's Decoder discussing whether Puck can reinvent the news business for the influencer age.
- **2026-05** — Listed as a speaker at the Milken Institute Global Conference 2026.

## Links

- Website: https://puck.news
- LinkedIn: https://www.linkedin.com/in/sarah-personette-4b71125/
- Twitter/X: https://twitter.com/SEP
- Facebook: https://www.facebook.com/sarah.personette/

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Profile page: https://yespress.io/sarah-personette
Published by YesPress — https://yespress.io
Last updated: 2026-06-20