# Sarah O'Leary

> Sarah O'Leary is the CEO of Willow Innovations, the Mountain View company that built the first fully in-bra wearable breast pump. She joined Willow in 2019 as VP of Growth, climbed through CMO and Chief Commercial Officer roles, and was named CEO in December 2023. Under her, Willow moved from an e-commerce breakthrough to an omnichannel maternal-health brand, and in 2025 acquired UK femtech rival Elvie to build a scaled global platform. A mother of two who started her career in consulting, she is known for a 'mothers first' philosophy that treats the new mother as the person products should be built around.

- **Role:** Chief Executive Officer at Willow Innovations, Inc.
- **Organizations:** Willow Innovations, Inc., Tea Collection, Elvie
- **Nationality:** American
- **Education:** MBA, MBA (institution not publicly specified)
- **Known for:** Promoted to CEO of Willow Innovations in December 2023 after four years and three roles at the company., Led Willow's evolution from an e-commerce breast-pump innovator into an omnichannel maternal-health brand., Directed the 2025 acquisition of Elvie, uniting two femtech pioneers into one global company.

## Career timeline

- **Early career** — Began as a consultant serving private equity clients, building analytical and problem-solving skills.
- **Post-MBA** — Moved into business and sales development at a skincare company, a former consulting client.
- **Mid-career** — Joined Tea Collection, a children's fashion brand, as head of marketing, strategy and sales.
- **2019** — Joined Willow Innovations as Vice President of Growth.
- **2020-2023** — Rose through Chief Marketing Officer and Chief Commercial Officer roles.
- **2023-12** — Named Chief Executive Officer of Willow Innovations on December 19, 2023.
- **2025** — Led Willow's acquisition of UK femtech company Elvie, forming a scaled maternal-health platform.

## Achievements

- Promoted to CEO of Willow Innovations in December 2023 after four years and three roles at the company.
- Led Willow's evolution from an e-commerce breast-pump innovator into an omnichannel maternal-health brand.
- Directed the 2025 acquisition of Elvie, uniting two femtech pioneers into one global company.
- Championed leading paid-family-leave policies and values-aligned venture partners as company standards.
- Member of the Forbes Business Council.

## Latest updates

- **2023-12** — Named CEO of Willow Innovations.
- **2025-03** — Led Willow's acquisition of Elvie's assets as the UK company moved into administration.

## Links

- Website: https://onewillow.com
- LinkedIn: http://www.linkedin.com/in/sarah-o-leary-6747441

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Profile page: https://yespress.io/sarah-o-leary
Published by YesPress — https://yespress.io
Last updated: 2026-07-29