# Sarah Jahnke

> Sarah Jahnke is the CEO and co-founder of Homecourt, the luxury fragrance and homecare brand she built with actress Courteney Cox. A former L'Oreal fragrance marketer turned operator, she treats dish soap and counter spray like fine perfume, and has doubled the company's revenue every year since its 2022 launch while keeping the core team famously tiny. Homecourt raised an $8M Series A led by CULT Capital and now sits in 300-plus retail doors including Nordstrom and Bluemercury.

- **Role:** CEO and Co-Founder at Homecourt
- **Organizations:** Homecourt, L'Oreal, PwC, Hyde Park Angels, Kiehl's Since 1851
- **Nationality:** American
- **Education:** MBA, University of Chicago Booth School of Business, BA, Law, Letters, and Society, University of Chicago
- **Known for:** Co-founded and scaled Homecourt into a category-defining luxury homecare brand, Doubled company revenue every year since the 2022 launch with fewer than five full-time employees, Closed an $8M Series A led by CULT Capital (investors behind Supergoop!, LAWLESS, Act+Acre)

## Career timeline

- **Early career** — Management consultant at PwC; internship at Kiehl's Since 1851
- **2014-2016** — MBA at University of Chicago Booth; sourced deals at Hyde Park Angels
- **L'Oreal years** — Marketing leadership for fine fragrance, including Director/Head of Marketing for Viktor&Rolf and Proenza Schouler Fragrances
- **2022** — Co-founded Homecourt with Courteney Cox; became CEO
- **2024** — Homecourt expands from home fragrance into body care
- **2025** — Homecourt named to Fast Company's Most Innovative Companies; closes $8M Series A led by CULT Capital

## Achievements

- Co-founded and scaled Homecourt into a category-defining luxury homecare brand
- Doubled company revenue every year since the 2022 launch with fewer than five full-time employees
- Closed an $8M Series A led by CULT Capital (investors behind Supergoop!, LAWLESS, Act+Acre)
- Expanded distribution to 300+ retail doors including Nordstrom, Bluemercury, and Revolve
- Achieved a roughly 45% customer repeat-purchase rate
- Recognized by Fast Company as one of the World's Most Innovative Companies and by Inc. for Best in Business
- Filed her own personal-care product patent before founding Homecourt; built proprietary IP with multiple patents pending

## Latest updates

- **2025-10** — Homecourt secured $8M Series A funding led by CULT Capital to scale the luxury fragrance and homecare brand.
- **2025-01** — Homecourt recognized by Fast Company as one of the world's most innovative companies.
- **2024-07** — Homecourt expanded its line from home fragrance into body care.

## Links

- Website: https://homecourt.co
- LinkedIn: http://www.linkedin.com/in/sarahjahnke
- YouTube: https://www.youtube.com/watch?v=UOK9Dxw-Lmw

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Profile page: https://yespress.io/sarah-jahnke
Published by YesPress — https://yespress.io
Last updated: 2026-06-06