# Sarah Hospelhorn

> Sarah Hospelhorn is the chief marketing officer of BigID, where she translates the technical machinery of data security, privacy, governance, and AI into language that enterprises can act on. Her route through physics, literature, software development, MakerBot, and Varonis helps explain a career built around classification, context, and the art of making complicated products legible.

- **Role:** Chief Marketing Officer at BigID
- **Organizations:** BigID, Chief, Varonis, MakerBot, Columbia University, WellDrafted Consultants, NAVTEQ
- **Education:** Bachelor of Science and Bachelor of Arts in Physics, English Literature, and Classics, McGill University
- **Known for:** Built and led BigID's product-marketing organization before being promoted to chief marketing officer in 2022., Led messaging and launches for SmallID, BigID Cloud, BigID's Security Suite, and BigID's App Development Framework., Her product-marketing tenure coincided with BigID being ranked No. 19 on the 2021 Inc. 5000 and No. 1 among security companies, as reported in BigID's CMO appointment announcement.

## Career timeline

- **2000-2001** — Worked in applied research and development internships at NAVTEQ.
- **2002-2005** — Held product and creative leadership roles at WellDrafted Consultants.
- **2005-2013** — Worked as a consulting full-stack developer; her public employment record also lists a 2005-2012 role supporting Columbia University's provost and dean of faculties emeritus.
- **2012-2014** — Moved through product, sales, and product-marketing roles at MakerBot during its rapid-growth period.
- **2014-2019** — Led product marketing at data-security company Varonis, first as senior product marketing manager and then director.
- **2019** — Joined BigID as vice president of global product marketing.
- **2021** — Advanced to senior vice president of global product marketing at BigID.
- **2022** — Appointed chief marketing officer of BigID in July; the appointment was announced on August 8.
- **2025** — Moderated a DreamBig London panel on applying AI and automation to privacy operations.
- **2026** — Published a BigID guide to securing AI systems, including shadow-AI discovery, lineage, and policy controls.

## Achievements

- Built and led BigID's product-marketing organization before being promoted to chief marketing officer in 2022.
- Led messaging and launches for SmallID, BigID Cloud, BigID's Security Suite, and BigID's App Development Framework.
- Her product-marketing tenure coincided with BigID being ranked No. 19 on the 2021 Inc. 5000 and No. 1 among security companies, as reported in BigID's CMO appointment announcement.
- Executive sponsor of BigID Pride and leader of BigID's Women in Tech employee resource group at the time of her 2022 CMO appointment.
- Published a substantial body of explanatory writing on data classification, privacy, machine learning, data security, and AI governance.

## Latest updates

- **2026-04** — Featured in Callan Consulting's State of AI in Technology Marketing report discussing the shift from AI-assisted to AI-augmented marketing.
- **2026-01** — Published BigID's guide to AI security platforms and controls for AI models, training data, shadow AI, lineage, and regulatory compliance.
- **2025-09** — Moderated a DreamBig London panel on scaling privacy operations with AI and automation.

## Links

- Website: https://bigid.com/blog/author/shospelhorn/
- LinkedIn: https://www.linkedin.com/in/hospelhorn

---

Profile page: https://yespress.io/sarah-hospelhorn
Published by YesPress — https://yespress.io
Last updated: 2026-09-05