# Sarah DeCiantis

> Sarah DeCiantis is the executive vice president and chief marketing officer of United Wholesale Mortgage, where she leads marketing, advertising, public relations, social media, and internal and external communications. After a decade in Detroit advertising and a turn in partnership marketing for Palace Sports & Entertainment and the Detroit Pistons, she joined UWM in 2014 and built an in-house agency designed to help independent mortgage brokers compete, not merely to promote the lender.

- **Role:** Executive Vice President and Chief Marketing Officer at United Wholesale Mortgage
- **Organizations:** United Wholesale Mortgage, Palace Sports & Entertainment, Detroit Pistons, Doner, Campbell Ewald, McCann Worldgroup, Wayne State University
- **Nationality:** American
- **Education:** Bachelor's degree, Wayne State University
- **Known for:** Built UWM's marketing function into a 50-person in-house agency., Named to National Mortgage Professional magazine's 40 Under 40 in 2017., Named a HousingWire Rising Star in 2018.

## Career timeline

- **Before 2014** — Worked for 10 years at advertising agencies including Doner, Campbell Ewald, and McCann Worldgroup.
- **Before 2014** — Served as Director of Partnership Marketing for Palace Sports & Entertainment and the Detroit Pistons.
- **2014** — Joined United Wholesale Mortgage as Vice President of Marketing.
- **2017** — Promoted to Chief Marketing Officer after building a 30-person marketing team and shifting it from sales support toward sales growth.
- **2020** — Recognized in Crain's Detroit Business 40 Under 40.
- **2021** — Named a HousingWire Marketing Leader.
- **2024** — Helped lead the Mortgage Matchup rebrand and the brand's NBA and WNBA partnership.
- **2026** — Marked 12 years at UWM and promoted broker-retention initiatives including Built-In Rewards.

## Achievements

- Built UWM's marketing function into a 50-person in-house agency.
- Named to National Mortgage Professional magazine's 40 Under 40 in 2017.
- Named a HousingWire Rising Star in 2018.
- Named to Mortgage Professional America's Hot 100 in 2019.
- Received HousingWire's Women of Influence recognition in 2019.
- Received a HousingWire Vanguard award in 2019.
- Named to Crain's Detroit Business 40 Under 40 in 2020.
- Named a HousingWire Marketing Leader in 2021.
- Oversaw work that HousingWire reported increased UWM brand recognition by 36% in 18 months.
- Helped develop broker-facing marketing programs and consumer brands including Brand 360, FindAMortgageBroker.com, and Mortgage Matchup.

## Latest updates

- **2026-06** — Helped lead the fifth UWM LIVE event, publicly recognizing the team behind the event's production and its focus on broker relationships and growth.
- **2026-04** — Marked 12 years at UWM and wrote about modeling visible enthusiasm, responsibility, and care for both children and teams.
- **2026-03** — Promoted UWM and Bilt's Built-In Rewards program as a way for borrowers to earn points on digital mortgage payments while keeping brokers visible after closing.
- **2026-01** — Commented on UWM's 10-year local baseball naming-rights partnership, connecting the sponsorship to Metro Detroit employment awareness and Mortgage Matchup.
- **2025-05** — At UWM LIVE 2025, highlighted new AI-powered technology for mortgage brokers before an audience of about 5,000 brokers and real estate agents.

## Links

- Website: https://uwm.com
- LinkedIn: https://www.linkedin.com/in/sdeciantis

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Profile page: https://yespress.io/sarah-deciantis
Published by YesPress — https://yespress.io
Last updated: 2026-08-21