# Sara Schiller

> Sara Schiller is the New York-based co-founder and co-CEO of Sloomoo Institute, the hands-on slime experience launched with Karen Robinovitz in 2019. An NYU Stern MBA and former Starwood Hotels executive, she previously founded Meet Hospitality and co-founded the street-art platform Wooster Collective with her husband, Marc Schiller. Her work spans art publishing, designed gathering spaces and experiential entertainment. She and Robinovitz received EY’s 2025 Entrepreneur Of The Year New York award.

- **Role:** Co-founder and Co-CEO at Sloomoo Institute
- **Organizations:** Sloomoo Institute, Meet Hospitality, Wooster Collective, Starwood Hotels (former employer), Brooklyn Museum (Board of Advisors)
- **Education:** BA, Economics and Government, Bowdoin College, MBA, Finance and Marketing, NYU Stern School of Business
- **Known for:** Co-founded Sloomoo Institute, which welcomed 500,000 visitors and generated almost $30 million in revenue in 2023, according to her May 2024 WIE Suite profile., Founded Meet Hospitality, whose clients included Chanel and LEGO., Co-founded Wooster Collective and co-organized the 2006 exhibition at 11 Spring Street.

## Career timeline

- **1992** — Graduated from Bowdoin College.
- **1997** — Completed MBA studies at NYU Stern.
- **2001** — Began documenting street art with Marc Schiller; Wooster Collective dates its founding to this year.
- **2003** — Launched the Wooster Collective blog with Marc Schiller.
- **2006** — Co-organized the 11 Spring street-art exhibition in New York.
- **2008** — Left Starwood Hotels and founded the meeting-space business Meet.
- **2010** — Collaborated with Carlo McCormick and Marc Schiller on Taschen’s Trespass: A History of Uncommissioned Urban Art.
- **2019** — Sloomoo Institute opened in SoHo in October.
- **2024** — Named to Inc.’s Female Founders list.
- **2025** — Received EY’s Entrepreneur Of The Year New York award with Karen Robinovitz.

## Achievements

- Co-founded Sloomoo Institute, which welcomed 500,000 visitors and generated almost $30 million in revenue in 2023, according to her May 2024 WIE Suite profile.
- Founded Meet Hospitality, whose clients included Chanel and LEGO.
- Co-founded Wooster Collective and co-organized the 2006 exhibition at 11 Spring Street.
- Collaborated on Trespass: A History of Uncommissioned Urban Art (Taschen, 2010).
- Inc. Female Founders honoree, 2024.
- EY Entrepreneur Of The Year New York winner with Karen Robinovitz, 2025.

## Latest updates

- **2026-10** — Sloomoo announced a full-size Boston location in the former Hard Rock Cafe, scheduled to open November 14, 2026.
- **2026-02** — Appeared on Radio Maine with Lisa Belisle to discuss Sloomoo and her entrepreneurial path.
- **2025-06** — Named an EY Entrepreneur Of The Year New York winner with Karen Robinovitz.
- **2025-03** — The New Art Center announced her Boston Marathon fundraising effort, describing the planned race as her fifth marathon, all after age 50.

## Links

- Website: https://www.sloomoo.com/about-the-founders
- LinkedIn: https://www.linkedin.com/in/sara-beard-schiller-6a61641/
- Twitter/X: https://x.com/saraschiller
- Instagram: https://www.instagram.com/saraschiller/

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Profile page: https://yespress.io/sara-schiller
Published by YesPress — https://yespress.io
Last updated: 2026-10-26