# Sara Moore

> Sara Moore is Cineplex's Executive Vice President and Chief Marketing Officer, leading brand, creative, social, loyalty, consumer-insight, and guest-service work for the Canadian entertainment company. Her career spans consumer technology, media, telecom, professional football, and cinema, with earlier leadership roles at Rogers Wireless, Alliance Atlantis Broadcasting, Yahoo! Canada, Mobilicity, the Canadian Football League, and the Toronto Argonauts. She also serves on Porter Airlines' board and holds the ICD.D designation.

- **Role:** Executive Vice President and Chief Marketing Officer at Cineplex
- **Organizations:** Cineplex, Porter Airlines, Toronto Argonauts Football Club, Canadian Football League, Mobilicity, Yahoo! Canada, Alliance Atlantis Broadcasting, Rogers Wireless
- **Education:** BA (Honours), Political Science and History, Queen's University
- **Known for:** Built a marketing career of more than 25 years across telecom, digital media, professional sports, and entertainment., Serves on the Board of Directors of Porter Airlines Inc., Earned the ICD.D designation from the Institute of Corporate Directors.

## Career timeline

- **Before 2011** — Held marketing leadership positions at Rogers Wireless, Alliance Atlantis Broadcasting, Yahoo! Canada, and Mobilicity.
- **2011** — Appointed Vice President, Marketing at the Canadian Football League, joining its executive management team.
- **2012** — Helped lead marketing around the 100th Grey Cup celebration, including a national Grey Cup 100 Tour.
- **2014** — Led CFL marketing initiatives that included Reebok Signature Uniforms and the female-focused #MyGreyCup collaboration with eLUXE.
- **By 2016** — Served as Senior Vice President of Business Operations for the Toronto Argonauts.
- **2019** — Joined Cineplex in a senior marketing role.
- **2020** — Became a Cineplex executive officer; later public materials list her as Executive Vice President and Chief Marketing Officer.
- **2021** — Led Cineplex marketing as the company launched the national Where Escape Begins brand campaign.
- **2022** — Helped introduce a TikTok pre-show integration across Cineplex screens, described as a world-first advertising opportunity.
- **2025** — Spoke on branded experiences at Cinema United's Fall Summit and received the ICD.D corporate-director designation.
- **2026** — Promoted Cineplex's four-day National Popcorn Day celebration for Scene+ members.

## Achievements

- Built a marketing career of more than 25 years across telecom, digital media, professional sports, and entertainment.
- Serves on the Board of Directors of Porter Airlines Inc.
- Earned the ICD.D designation from the Institute of Corporate Directors.
- Led marketing for the CFL during the league's 100th Grey Cup era.
- Oversees Cineplex marketing functions spanning creative services, content and social marketing, loyalty, consumer insights, and guest services.
- Her Cineplex in-house creative team received two Silver Awards in the 2025 In-House Agency Forum Creativity Awards for The Rec Room menu and point-of-sale creative and an Epic Award corporate communications video.

## Latest updates

- **2026-01** — Cineplex expanded its National Popcorn Day offer to four days; Moore described popcorn as part of the ritual of moviegoing.
- **2025-10** — Spoke on the Beyond Popcorn: Building a Branded Experience panel at Cinema United's Fall Summit, discussing differentiated brands, audience insight, AI, and the blend of digital and in-person experiences.
- **2025** — Cineplex's annual information filing reported that Moore had received her ICD.D designation and continued to serve on Porter Airlines' board.
- **2025** — Celebrated two Silver Awards for Cineplex's in-house creative team at the In-House Agency Forum Creativity Awards.

## Links

- Website: https://www.cineplex.com
- LinkedIn: https://www.linkedin.com/in/saramoore2024
- Twitter/X: https://twitter.com/cineplexmovies
- Facebook: https://facebook.com/Cineplex

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Profile page: https://yespress.io/sara-moore
Published by YesPress — https://yespress.io
Last updated: 2026-08-25