# Sara Griffin

> Sara Griffin is a retail marketing executive who serves as Chief Marketing Officer at Belk, the Charlotte-based Southern department store chain. She built her career over a decade at Saks OFF 5TH, where she rose from marketing leadership to Chief Marketing and Analytics Officer, launched the SaksOFF5TH.com site in 2013, helped build the retailer's Canadian store fleet, and created the tender-neutral OFF 5TH Rewards loyalty program that surpassed 2.5 million enrollments. A Yale graduate with a Wharton MBA and a former Monitor Deloitte consultant, she later served as CMO of The Shade Store before joining Belk. She is known for tying data, analytics and marketing together to deliver personalized shopping experiences.

- **Role:** Chief Marketing Officer at Belk
- **Organizations:** Belk, The Shade Store, Saks OFF 5TH, Hudson's Bay Company, Monitor Deloitte, BeHeard Labs
- **Nationality:** American
- **Education:** BA, Yale University, MBA, The Wharton School, University of Pennsylvania
- **Known for:** Launched SaksOFF5TH.com in 2013, expanding the off-price retailer's digital footprint, Helped build Saks OFF 5TH Canada from an idea into a nationwide store fleet, Created and launched OFF 5TH Rewards, a tender-neutral omnichannel loyalty program that surpassed 2.5 million enrollments

## Career timeline

- **Early career** — Consultant at Monitor Deloitte
- **2013** — Launched SaksOFF5TH.com as part of the marketing team at Saks OFF 5TH
- **2013-2023** — Spent roughly a decade at Saks OFF 5TH / Hudson's Bay Company, rising through VP and SVP of Marketing
- **2022** — Named Chief Marketing and Analytics Officer at Saks OFF 5TH; launched the tender-neutral OFF 5TH Rewards loyalty program
- **2023** — Joined The Shade Store as Chief Marketing Officer
- **2025** — Became Chief Marketing Officer at Belk

## Achievements

- Launched SaksOFF5TH.com in 2013, expanding the off-price retailer's digital footprint
- Helped build Saks OFF 5TH Canada from an idea into a nationwide store fleet
- Created and launched OFF 5TH Rewards, a tender-neutral omnichannel loyalty program that surpassed 2.5 million enrollments
- Promoted to Chief Marketing and Analytics Officer at Saks OFF 5TH, uniting data, analytics, marketing and strategy
- Served as Chief Marketing Officer at The Shade Store before joining Belk
- Advisory board member at BeHeard Labs

## Latest updates

- **2025** — Appointed Chief Marketing Officer at Belk, the Charlotte-based Southern department store chain.

## Links

- Website: https://belkcareers.com
- LinkedIn: https://www.linkedin.com/in/sara-m-griffin/
- YouTube: https://www.youtube.com/watch?v=oTul6uWNupM

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Profile page: https://yespress.io/sara-griffin
Published by YesPress — https://yespress.io
Last updated: 2026-07-25