# Sara Cullen

> Sara Cullen is the founder and CEO of GEM, a Los Angeles wellness company that reinvented the daily multivitamin as a bite-sized chew made from real, whole-food ingredients. After a personal health slump in her late twenties left her disillusioned with the synthetic-filler vitamin aisle, the Oregon farm kid and Cornell graduate built the product she could not find. She validated it inside a private Facebook group of women before raising venture capital, selling more than 20 million bites, and turning 'food is medicine' into a real business.

- **Role:** Founder & CEO at GEM
- **Organizations:** GEM (Daily Gem), Venture for America
- **From:** Oregon, United States
- **Nationality:** American
- **Education:** B.S., International Development Economics and Near Eastern Studies, Cornell University
- **Known for:** Founded and leads GEM, a real-food multivitamin brand, Sold more than 20 million GEM bites, Raised approximately $16 million in venture capital (Seed/Total funding $10.5M reported)

## Career timeline

- **post-college** — Joined the Venture for America entrepreneurial fellowship; earlier internships included Congressional and UN roles
- **pre-GEM** — Worked with female entrepreneurs in Kenya, Morocco, and India
- **2016** — Co-founded a CBD beverage company in New York that did not scale - later called the biggest gift in her journey
- **2017** — Launched GEM after her own health struggles; reinvented the multivitamin as a real-food bite
- **2017-2019** — Validated prototypes through an invite-only Facebook community that grew to 300+ women
- **ongoing** — Scaled GEM with 20-30% month-over-month growth for two years; sold 20M+ bites and raised roughly $16M in venture capital

## Achievements

- Founded and leads GEM, a real-food multivitamin brand
- Sold more than 20 million GEM bites
- Raised approximately $16 million in venture capital (Seed/Total funding $10.5M reported)
- Built and scaled a women-forward wellness brand from a kitchen experiment
- Created a community-driven product development model via a beta Facebook group

## Latest updates

- **2024-04** — Featured on The Kara Goldin Show discussing GEM's growth, retention focus, and real-food approach.

## Links

- Website: https://dailygem.com
- LinkedIn: http://www.linkedin.com/in/cullensara
- Twitter/X: https://twitter.com/sarakcullen
- Instagram: https://www.instagram.com/cullensara/
- Facebook: https://facebook.com/dailygemco

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Profile page: https://yespress.io/sara-cullen
Published by YesPress — https://yespress.io
Last updated: 2026-06-21