# Saqib Arshad Qureshi

> Saqib Arshad Qureshi is a performance digital marketing professional based in Karachi, Pakistan, with 6+ years of experience in paid media, SEO/SEM, and digital growth strategy. Currently serving as Manager of Performance Digital at Publicis Groupe (Starcom), he has previously driven digital growth at TCS Private Limited (Pakistan's leading courier/logistics company) and CodeLabs. Known in Pakistan's digital marketing ecosystem for his expertise in Shopify optimization, lead generation, and performance-based media buying, he brings a results-oriented approach to helping brands achieve measurable returns on their paid media investments.

- **Role:** Manager, Performance Digital at Publicis Groupe (Starcom)
- **Organizations:** Publicis Groupe, Starcom, TCS Private Limited, CodeLabs Private Limited
- **From:** Karachi, Pakistan
- **Nationality:** Pakistani
- **Education:** Graduate-level program (MBA or MS), Institute of Business Management (IoBM), Bachelor's degree, Undergraduate institution (unconfirmed)
- **Known for:** 6+ years of experience in performance marketing and digital growth, Earned comprehensive suite of Google certifications including Ads Search, Display, and Video, Built digital growth strategies at TCS Private Limited, Pakistan's largest courier company

## Career timeline

- **2013-2017** — Completed undergraduate studies in Karachi, Pakistan
- **2018-2020** — Completed graduate studies at Institute of Business Management (IoBM), Karachi
- **2020** — Earned Google Fundamentals of Digital Marketing certification and multiple Google Ads certifications (Search, Display, Video)
- **2021** — Earned WordPress certification through DigiSkills.pk and Google Analytics certification; worked at CodeLabs Private Limited
- **2022-2023** — Joined TCS Private Limited as Manager, Digital Growth; implemented digital solutions for Pakistan's leading courier/logistics company
- **2023-present** — Joined Publicis Groupe / Starcom as Manager, Performance Digital

## Achievements

- 6+ years of experience in performance marketing and digital growth
- Earned comprehensive suite of Google certifications including Ads Search, Display, and Video
- Built digital growth strategies at TCS Private Limited, Pakistan's largest courier company
- Grew LinkedIn following to ~4,000 followers as a performance marketing professional
- Recognized by colleagues for exceptional marketing expertise and Shopify optimization skills

## Latest updates

- **2023** — Joined Publicis Groupe (Starcom) as Manager, Performance Digital, working on global-scale performance marketing campaigns.

## Links

- LinkedIn: https://pk.linkedin.com/in/saqib-arshad-qureshi
- Twitter/X: https://x.com/saqqicfc

---

Profile page: https://yespress.io/saqibarshadqureshi
Published by YesPress — https://yespress.io
Last updated: 2026-04-08