# Santiago Sosa

> Santiago Sosa is the Argentine software engineer, cofounder and CEO of Tiendanube, known as Nuvemshop in Brazil. His university venture changed from a social marketplace to tools for independent online stores; he has since led the company through regional expansion and its 2021 $500 million Series E.

- **Role:** Co-Founder & CEO at Tiendanube / Nuvemshop
- **Organizations:** Tiendanube / Nuvemshop, Endeavor
- **Nationality:** Argentine
- **Education:** Software Engineering, Instituto Tecnológico de Buenos Aires (ITBA)
- **Known for:** Cofounded and leads the ecommerce platform Tiendanube / Nuvemshop., Led the company through its August 2021 $500 million Series E at a $3.1 billion valuation., Selected as an Endeavor Entrepreneur in 2025 alongside Martín Palombo and Alejandro Vázquez.

## Career timeline

- **2008** — Began the student venture that preceded Tiendanube, with university approval to count it as practical work experience.
- **2010–2011** — Changed from a shared marketplace to a platform enabling merchants to run branded stores.
- **2011** — Tiendanube was founded and raised $300,000 from angel investors.
- **2012** — Launched in Brazil as Nuvemshop.
- **2013** — The company opened its API to third-party application developers.
- **2020** — The company raised a $30 million Series C.
- **2021** — A $500 million Series E valued the company at $3.1 billion.
- **2025** — Joined Endeavor with cofounders Martín Palombo and Alejandro Vázquez.
- **2026** — Discussed customer-facing and internal AI projects in an August interview.

## Achievements

- Cofounded and leads the ecommerce platform Tiendanube / Nuvemshop.
- Led the company through its August 2021 $500 million Series E at a $3.1 billion valuation.
- Selected as an Endeavor Entrepreneur in 2025 alongside Martín Palombo and Alejandro Vázquez.

## Latest updates

- **2026-08** — Reported approximately 180,000 customers and $3 billion in merchant sales in 2025; discussed Chat agents, Lumi in Brazil and internal AI support.
- **2026-01** — An Endeavor-authored profile described the company’s regional expansion and ecosystem of logistics, marketing and education businesses.
- **2025-12** — A retrospective covered the founders’ admission to Endeavor in 2025.

## Links

- Website: https://www.tiendanube.com
- LinkedIn: https://www.linkedin.com/in/ssosa
- Instagram: https://www.instagram.com/santiagososa/

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Profile page: https://yespress.io/santiago-sosa
Published by YesPress — https://yespress.io
Last updated: 2026-10-07