# Santiago Bibiloni

> Santiago Bibiloni is an Argentine entrepreneur based in San Francisco and the CEO and co-founder of COR, a project profitability and operations platform for agencies and professional services firms. He previously founded Balloon Group, studied communications at Universidad Austral, and has mentored founders in sales through 500 Startups. COR announced a $30 million investment from FTV Capital in July 2026.

- **Role:** CEO & Co-Founder at COR
- **Organizations:** COR, Balloon Group, Di Paola, 500 Startups
- **From:** Buenos Aires, Argentina
- **Nationality:** Argentine
- **Education:** Communications, Universidad Austral, Scaling Business program (non-degree), Stanford University
- **Known for:** Founded Balloon Group, which served 400 clients in 12 countries by March 2018., Co-founded COR with José Gettas and Gabriel Marin., COR reported serving teams in 38 countries and 51% year-over-year revenue growth for 2025 in its July 2026 investment announcement.

## Career timeline

- **Early career** — Worked part-time as an account assistant at Di Paola while studying.
- **University years** — Created the blog No Tenemos Techo.
- **2012** — Founded Balloon Group; wrote the “The People” chapter of Leandro Zanoni’s La Gran Manzana.
- **2016** — Balloon Group had helped more than 400 entrepreneurs and small-business owners; COR was being validated in Argentina.
- **2017** — COR launched from San Francisco and participated in 500 Startups.
- **2021** — Discussed COR’s approximately 115 clients in an interview and spoke at El Ojo de Iberoamérica.
- **2024** — Co-presented COR Awards with David Sable and shared his focus on encouraging aspiring entrepreneurs through talks.
- **2025** — Published an agency AI infrastructure opinion column and a personal essay thanking his first employer.
- **2026** — COR announced a $30 million FTV Capital investment on July 28.

## Achievements

- Founded Balloon Group, which served 400 clients in 12 countries by March 2018.
- Co-founded COR with José Gettas and Gabriel Marin.
- COR reported serving teams in 38 countries and 51% year-over-year revenue growth for 2025 in its July 2026 investment announcement.
- COR secured a $30 million investment from FTV Capital in July 2026.
- Sales mentor at 500 Startups, documented in 2021.
- Publicly listed as an investor in HENRY’s 2022 Series A.

## Latest updates

- **2026-07** — COR announced a $30 million FTV Capital investment to develop AI capabilities and expand into additional industries and geographies.
- **2025-07** — Published an opinion column arguing that agencies need shared AI infrastructure and visibility into costs.
- **2025-07** — Published Ese primer sueldo… y lo que me llevé de verdad, reflecting on Di Paola and early mentors.

## Links

- Website: https://projectcor.com/
- LinkedIn: https://www.linkedin.com/in/santiago-bibiloni/

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Profile page: https://yespress.io/santiago-bibiloni
Published by YesPress — https://yespress.io
Last updated: 2026-10-11