# Santi Bibiloni

> Santi Bibiloni is the Co-Founder and CEO of COR, an AI-powered project profitability platform built for creative agencies, consulting firms, and professional services. Born in Buenos Aires and now based in San Francisco, he bootstrapped his first agency Balloon Group to 400 clients across 12 countries before pivoting to solve the profitability problem he lived firsthand. COR has raised ~$7.9M, grown 9% month-over-month, and counts Ogilvy, BBDO, and McCann among clients in 38 countries — backed by unicorn founders and the board member who built DoubleClick.

- **Role:** Co-Founder & CEO at COR
- **Organizations:** COR, Balloon Group, 500 Startups (mentor)
- **From:** Buenos Aires, Argentina
- **Nationality:** Argentine
- **Education:** Communications, Universidad (Argentina)
- **Known for:** Built Balloon Group to 400 clients across 12 countries with zero external funding, Obtained US EB-1 extraordinary ability green card as a young Argentine entrepreneur, Accepted into 500 Startups after initial rejection

## Career timeline

- **2002** — Age 13: Sold milkshakes on Argentine beaches until resort management shut him down
- **2009** — Launched blog 'No tenemos techo' (We have no roof), reaching 30,000 unique visitors and international press coverage
- **2011** — Founded Balloon Group at age 21-22, a WordPress-based digital agency targeting budget-conscious entrepreneurs
- **2014** — Balloon Group named Argentina's fastest-growing e-commerce agency; 400 clients across 12 countries, entirely bootstrapped
- **2015** — Co-founded COR with Jose Gettas after identifying the project profitability gap while running an agency
- **2015** — Raised $325K angel round from Marcos Galperin, founder of MercadoLibre
- **2015** — Relocated to San Francisco, obtained EB-1 extraordinary ability green card
- **2016** — Accepted into 500 Startups accelerator after initial rejection
- **2021** — COR closed $6M round (in two closes over 45 days) from ScOp Ventures, Global Founders Capital, State48 Ventures, and Silicon Valley unicorn founders
- **2021** — Kevin O'Connor (DoubleClick founder) joined COR board; notable angels include Ed Castro Wright, Doug Smith, Tom Chavez
- **2023** — COR operating with ~180 employees, serving Fortune 100 clients in 38 countries across WPP, Omnicom, IPG, Publicis, Havas, Dentsu

## Achievements

- Built Balloon Group to 400 clients across 12 countries with zero external funding
- Obtained US EB-1 extraordinary ability green card as a young Argentine entrepreneur
- Accepted into 500 Startups after initial rejection
- Raised $7.9M total funding for COR from marquee investors
- Achieved 9% month-over-month growth and 114% net revenue retention at COR
- Attracted Kevin O'Connor (DoubleClick founder) as board member
- Backed by angel investors including MercadoLibre founder, Walmart's former Global CEO, Anaplan co-founder
- COR serves clients at WPP, Omnicom, IPG, Publicis Group, Havas, and Dentsu in 38 countries
- Mentor on sales and fundraising at 500 Startups
- Speaker and jury member at major technology, advertising, and entrepreneurial events
- Led COR to earn Great Place to Work certification

## Latest updates

- **2023-01** — COR operating with approximately 180 employees serving clients across 38 countries
- **2021-07** — COR closed $6M funding round with ScOp Ventures and Global Founders Capital leading
- **2021-02** — COR certified as a Great Place to Work

## Links

- Website: https://santibibiloni.com/
- LinkedIn: https://www.linkedin.com/in/santiago-bibiloni

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Profile page: https://yespress.io/santi-bibiloni
Published by YesPress — https://yespress.io
Last updated: 2026-05-11