# Sanlo

> Sanlo is a San Francisco gaming-fintech company that helps game studios sell directly to players, accept payments across web and Unity experiences, and finance growth without giving up equity. Its product suite combines a D2C webshop builder, embeddable checkout, merchant-of-record services, native Unity checkout, financial analytics, and up to $1 million in game financing.

- **Founded:** 2020
- **Headquarters:** San Francisco, United States
- **Founders:** Olya Caliujnaia (Co-founder and CEO), William Liu (Co-founder and CTO)
- **Products:** Game Funding, Webshop Builder, Web Checkout, Unity Checkout, Financial analytics
- **Notable:** Raised $13.5 million across Seed and Series A rounds by June 2022., Established a $200 million pool of non-dilutive developer capital with HCG Funds., Expanded from financial analytics and growth financing into a multi-product monetization stack spanning webshops, web checkout, and Unity checkout.

## Products & services

- **Game Funding** — Data-driven, non-dilutive financing of up to $1 million through fixed-term capital, a line of credit, or instant payout products; offers state a credit limit, monthly fee, and repayment term.
- **Webshop Builder** — A customizable direct-to-player store with segmented offers, bundles, rewards, visual merchandising, global payments, weekly payouts, and merchant-of-record coverage for tax, security, and compliance.
- **Web Checkout** — An embeddable web SDK and APIs for websites, custom storefronts, and browser games, with one-click checkout, customizable UI, creator codes, fraud protection, tax compliance, and global payment methods.
- **Unity Checkout** — A native, customizable checkout UI for Unity games across iOS and Android, supported by Sanlo SDKs and APIs.
- **Financial analytics** — A unified view of banking, platform, product, and marketing data used to surface insights and underwrite growth capital.

## Achievements

- Raised $13.5 million across Seed and Series A rounds by June 2022.
- Established a $200 million pool of non-dilutive developer capital with HCG Funds.
- Expanded from financial analytics and growth financing into a multi-product monetization stack spanning webshops, web checkout, and Unity checkout.
- Launched Webshop Builder in closed beta in April 2024 with Fusebox Games among the disclosed customers.
- Surveyed 5,050 active mobile players for its 2024 Web Shop World Report; among respondents aware of webshops, 77% had purchased through one and 90% of purchasers said they were likely to buy through one again.

## Latest updates

- **2023-11** — Sanlo restated its broader mission around helping game companies build sustainable, profitable businesses and previewed new business-side tools.
- **2024-04** — Launched Webshop Builder in closed beta, promising plug-and-play implementation, promotional mechanics, player data, and weekly payouts.
- **2024** — Published the Web Shop World Report based on a survey of 5,050 active mobile game players.
- **2025** — The product suite listed Webshop Builder, Web Checkout, Unity Checkout, and Game Funding, positioning Sanlo as a multi-platform monetization and payments provider.

## Links

- Website: https://www.sanlo.io/
- LinkedIn: https://www.linkedin.com/company/sanloio/
- Twitter/X: https://twitter.com/getsanlo
- YouTube: https://www.youtube.com/@StoryModebySanlo

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Profile page: https://yespress.io/sanlo
Published by YesPress — https://yespress.io
Last updated: 2026-09-28