# Sanity

> Sanity is a content platform that treats content as structured data rather than pages, giving developers an API-first backend (the real-time Content Lake), a query language (GROQ), a rich-text spec (Portable Text), and a fully customizable React editor (Sanity Studio). Founded in Norway in 2016, it now positions itself as the 'Content Operating System for the AI era,' powering web, mobile, and agentic applications for teams like Nike, Puma, Figma, Cloudflare and National Geographic.

- **Founded:** 2016
- **Headquarters:** San Francisco, United States (dual HQ with Oslo, Norway)
- **Founders:** Magnus Kongsli Hillestad (Co-Founder & CEO), Simen Svale Skogsrud (Co-Founder & CTO), Even Westvang (Co-Founder & CPO), Oyvind Rostad (Co-Founder & COO)
- **Team size:** ~230 employees
- **Products:** Content Lake, Sanity Studio, GROQ, Portable Text, AI / Agent Actions & Canvas
- **Notable:** Raised $85M Series C in May 2025 led by Bullhound Capital., Grew to 1M+ users and 6,000+ teams., Created three widely adopted open standards: GROQ, Portable Text, and Sanity Studio.

## Products & services

- **Content Lake** — A real-time, cloud-hosted content backend that stores any valid JSON document, maintains referential integrity, and lets teams evolve content models without migrations or downtime.
- **Sanity Studio** — An open-source, fully customizable content editor built in React/TypeScript. Schemas are defined as code and every field and workflow is configurable or replaceable.
- **GROQ** — Graph-Relational Object Queries - an open-source query language for JSON that joins, filters, and reshapes content at the API level with database-level precision.
- **Portable Text** — An open specification for structured rich text that stores content as typed JSON blocks instead of HTML strings, so it can power any surface from a website to an AI agent.
- **AI / Agent Actions & Canvas** — AI-first features including an AI ghostwriter (Canvas), Agent Actions, and MCP server integration that let models and agents read and act on structured content.

## Achievements

- Raised $85M Series C in May 2025 led by Bullhound Capital.
- Grew to 1M+ users and 6,000+ teams.
- Created three widely adopted open standards: GROQ, Portable Text, and Sanity Studio.
- Adopted by global brands including Nike, Puma, Figma and Cloudflare.
- Reframed the category from 'headless CMS' to 'Content Operating System for the AI era.'

## Latest updates

- **2025-05** — Closed $85M Series C led by Bullhound Capital; declared 'the age of the CMS is over.'
- **2025-01** — Rolled out AI-first roadmap: Canvas AI ghostwriter, Agent Actions, and MCP server integration.

## Links

- Website: https://www.sanity.io
- LinkedIn: https://www.linkedin.com/company/sanity-io
- Twitter/X: https://twitter.com/sanity_io
- GitHub: https://github.com/sanity-io
- YouTube: https://www.youtube.com/c/sanity_io
- Facebook: https://www.facebook.com/sanityapi

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Profile page: https://yespress.io/sanity
Published by YesPress — https://yespress.io
Last updated: 2026-06-12