# Sangram Vajre

> Sangram Vajre is the co-founder and CEO of GTM Partners, the only analyst firm exclusively focused on go-to-market strategy for B2B SaaS companies. Before that, he co-founded Terminus (2014), the platform that defined the account-based marketing software category, and served as CMO at Pardot through its $2.5B acquisition by Salesforce. A WSJ and USA Today bestselling author of three books, host of the 900-episode FlipMyFunnel podcast, and curator of the GTMonday newsletter with 175,000+ subscribers, Vajre is one of the most influential voices in B2B marketing. An immigrant from Nagpur, India who arrived in the U.S. with $350, he became an American citizen in late 2024 after 22 years in the country.

- **Role:** Co-Founder and CEO at GTM Partners
- **Organizations:** GTM Partners, Terminus, FlipMyFunnel, GTMU, KickstartReading.com
- **From:** Nagpur, India
- **Nationality:** Indian-American
- **Education:** Bachelor of Science, Computer Science, Nagpur University, Master of Science, Computer Science, The University of Alabama
- **Known for:** Co-founded Terminus (2014) and helped define the Account-Based Marketing software category, Led marketing at Pardot through $2.5-2.7B acquisition by Salesforce, WSJ and USA Today bestselling author (MOVE, 2021) - sold 6,246+ copies in first week

## Career timeline

- **2002** — Arrived in the U.S. at age 25 with $350, started MS program at University of Alabama
- **2002** — Taught Hindi 101 at University of Alabama to pay tuition
- **2006** — Joined CompuCredit (now Atlanticus) as Program and Service Delivery Manager
- **2010** — Director of Demand Generation at Internap Network Services
- **2013** — Joined Pardot as CMO/Head of Marketing
- **2013** — Led marketing through Pardot's acquisition by ExactTarget, then Salesforce ($2.5-2.7B)
- **2014** — Co-founded Terminus with Eric Spett and Eric Vass - defined the ABM software category
- **2015** — Created FlipMyFunnel movement on a flight home from MarTech conference in San Francisco
- **2016** — Published 'Account-Based Marketing For Dummies' - first ABM how-to book
- **2019** — Published 'ABM is B2B' co-authored with Eric Spett
- **2021** — Published 'MOVE' - WSJ and USA Today bestseller; sold 6,246+ copies in first week
- **2022** — Co-founded GTM Partners, the only analyst firm exclusively focused on GTM strategy
- **2024** — GTMonday newsletter surpassed 175,000 subscribers
- **2024** — Became a U.S. citizen after 22+ years in the country

## Achievements

- Co-founded Terminus (2014) and helped define the Account-Based Marketing software category
- Led marketing at Pardot through $2.5-2.7B acquisition by Salesforce
- WSJ and USA Today bestselling author (MOVE, 2021) - sold 6,246+ copies in first week
- Authored first-ever ABM book: Account-Based Marketing For Dummies (2016)
- Built FlipMyFunnel community of 10,000+ members before Terminus had a product
- FlipMyFunnel podcast reached ~900 episodes and Top 50 Business Podcast status
- GTMonday newsletter grew to 175,000+ subscribers
- Named one of Top 21 B2B Marketing Influencers globally by DMN Network
- Named 40 Under 40 by DMNews
- 20M+ content views across platforms
- Keynote speaker commanding $20,000-$30,000 per live event
- Became a U.S. citizen in late 2024 after 22+ years on a visa
- Built GTM Partners to $5.7M+ in revenue as the go-to GTM analyst firm

## Latest updates

- **2024-12** — Became a U.S. citizen after 22+ years in the country - shared publicly on LinkedIn
- **2024-11** — GTMonday newsletter surpassed 175,000 subscribers
- **2025-04** — Keynote speaker at Southbound conference in Atlanta
- **2025-04** — Updated LinkedIn headshot - new professional photo
- **2025-01** — GTM Partners posted revenue update of $5,726,296 - transparent founder milestone
- **2025-03** — Active thought leadership on 'efficient growth' theme for B2B SaaS companies

## Links

- Website: https://www.sangramhere.com
- LinkedIn: https://www.linkedin.com/in/sangramvajre
- Twitter/X: https://x.com/sangramvajre
- Instagram: https://www.instagram.com/sangramvajre/
- Facebook: https://www.facebook.com/svajre/

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Profile page: https://yespress.io/sangram-vajre
Published by YesPress — https://yespress.io
Last updated: 2026-04-26