# Sanders\Wingo

> Sanders\Wingo is an independent, Black-owned advertising agency founded in El Paso in 1958. It combines brand strategy, multicultural and cultural insight, creative development, content production, media planning and buying, digital activation, and public relations for national brands and public-sector clients. Its defining business lesson came after a speculative Austin expansion lost its expected dot-com accounts: the agency sharpened its pitching, research, and strategic discipline, then won larger work from companies including AT&T, Shell, State Farm, General Motors, and the U.S. Postal Service.

- **Founded:** 1958
- **Headquarters:** El Paso, United States
- **Founders:** David Sanders (Founder)
- **Products:** Brand strategy and planning, Creative and campaign development, Media strategy, planning, and buying, Content and production, Multicultural and cultural consulting
- **Notable:** Named Black Enterprise's 2009 Advertising Agency of the Year after a reported 25 percent increase in billings and more than five consecutive years of growth., Won Chevrolet's African American, urban, and youth marketing agency-of-record assignment in 2008., Became SBC's multicultural agency of record by 2005, later continuing work with AT&T.

## Products & services

- **Brand strategy and planning** — Audience research, cultural insight, positioning, and strategic planning designed to connect business goals with human behavior.
- **Creative and campaign development** — Concepting, art direction, brand identity, advertising, social, digital, print, broadcast, and out-of-home campaign execution.
- **Media strategy, planning, and buying** — Channel planning, placements, campaign delivery, budget tracking, performance reporting, and coordination across digital and traditional media.
- **Content and production** — Video, photography, copy, design, social content, and production management for integrated campaigns.
- **Multicultural and cultural consulting** — African American, Latino, bilingual, diversity, equity, inclusion, and supplier-diversity expertise grounded in cultural research.
- **Public relations and digital activation** — PR, account management, digital campaign activation, and community-facing communications, including public-sector tourism work.

## Achievements

- Named Black Enterprise's 2009 Advertising Agency of the Year after a reported 25 percent increase in billings and more than five consecutive years of growth.
- Won Chevrolet's African American, urban, and youth marketing agency-of-record assignment in 2008.
- Became SBC's multicultural agency of record by 2005, later continuing work with AT&T.
- The Wellness Within campaign for Planned Parenthood of Greater Texas earned Davey Awards for Best in Show in social video for healthcare and pharma and Gold for integrated campaign work.
- The Butter Smith Kitchen & Pies campaign Treat Your Appetite Right earned a Davey Award.
- Founder-era leader Bob Wingo was honored as a UTEP Distinguished Alumnus in 2013 and previously received the university's Gold Nugget Award in 2002.

## Latest updates

- **2025** — Sanders\Wingo announced Davey Award recognition for the Butter Smith Kitchen & Pies campaign and two awards for Planned Parenthood of Greater Texas's Wellness Within campaign.
- **2024-12** — Laredo considered the first one-year extension of its U.S. tourism marketing agency-of-record contract with Sanders\Wingo at $379,000 annually.
- **2024-10** — Creative leader Avi Schaeffer represented Sanders\Wingo on an AAF Austin and CreativeMornings panel about turning creative vision into brand storytelling.
- **2024** — The agency expanded its brand language around Builders of Brands and continued publishing recent work for tourism, healthcare, education, and restaurant clients.

## Links

- Website: https://www.sanderswingo.com/
- LinkedIn: https://www.linkedin.com/company/sanderswingo
- Twitter/X: https://twitter.com/sanderswingo
- Instagram: https://www.instagram.com/sanderswingo/
- Facebook: https://www.facebook.com/SandersWingo

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Profile page: https://yespress.io/sanders-wingo
Published by YesPress — https://yespress.io
Last updated: 2026-09-23