# Sandeep Shetty

> Sandeep Shetty is the Dubai-based co-founder and CEO of NorthLadder, a trade-in and circular commerce marketplace. Previously managing director of Careem’s core ride-hailing business, he brings experience at McKinsey, GE Capital/Genpact and Emirates NBD to a business connecting used electronics with competing buyers. He and co-founder Mihin Shah were selected as Endeavor Entrepreneurs in June 2025.

- **Role:** Co-founder & CEO at NorthLadder
- **Organizations:** NorthLadder, Careem, McKinsey & Company, GE Capital, Genpact, Emirates NBD, HSBC
- **From:** Mumbai, India
- **Education:** BTech, Materials Science Engineering, Indian Institute of Technology (Banaras Hindu University), Varanasi, MBA, Marketing/Finance, Indian Institute of Management, Lucknow, Executive education, Strategy and Leadership, IESE Business School, Executive education, Finance and Strategy, Stanford Graduate School of Business, Executive education, Global Strategy, Harvard Business School
- **Known for:** Led Careem’s core ride-hailing business before its acquisition by Uber., Co-led NorthLadder’s pivot from consumer lending to B2B secondhand-device infrastructure., Selected as an Endeavor Entrepreneur at the June 2025 Warsaw panel.

## Career timeline

- **1999** — First job as a strategy manager at HSBC.
- **Before 2017** — Held roles at GE Capital/Genpact and McKinsey; helped launch an Emirates NBD subsidiary.
- **2017** — Joined Careem; subsequently led its core ride-hailing business as managing director.
- **2020** — Careem acquisition by Uber completed; Shetty said he cashed out stock options that year.
- **By 2021** — Co-founder and CEO of NorthLadder after joining the early-stage business to scale it.
- **2024** — NorthLadder acquired Renewd and announced a $10 million Series B round.
- **2025** — Selected alongside Mihin Shah as an Endeavor Entrepreneur.

## Achievements

- Led Careem’s core ride-hailing business before its acquisition by Uber.
- Co-led NorthLadder’s pivot from consumer lending to B2B secondhand-device infrastructure.
- Selected as an Endeavor Entrepreneur at the June 2025 Warsaw panel.
- Led NorthLadder through its 2024 Renewd acquisition and $10 million Series B.

## Latest updates

- **2026-03** — His public LinkedIn profile shared NorthLadder’s participation at MWC Barcelona 2026.
- **2026-02** — NorthLadder’s public posts described Shetty’s discussions on marketplace dynamics and trade-in at CCS Circular Markets in London.
- **2025-10** — Discussed NorthLadder’s circular marketplace strategy, transparent fees and planned refurbishment and resale expansion in an interview.
- **2025-06** — Selected with Mihin Shah as an Endeavor Entrepreneur in Warsaw.

## Links

- Website: https://www.northladder.com/
- LinkedIn: https://www.linkedin.com/in/sandeep-shetty-1314662/

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Profile page: https://yespress.io/sandeep-shetty
Published by YesPress — https://yespress.io
Last updated: 2026-10-11